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Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
What are Infusionsoft Tags and How do They Work?
Infusionsoft remains one of the leading solutions for customer relationship management (CRM) software. Originally founded in 2001 by Scott and Eric Martineau and Clate Mask, its signature product offers a combination of email marketing, sales automation, client management, e-commerce and more — all within a single, convenient interface. To takeRead More
Ways to Boost Email Open Rates
Open rate is a direct indication of an email marketing campaign’s success or failure. You can blast your promotional emails to tens of thousands of prospective customers, but it’s not going to yield any benefit unless the recipients actually open them. So, what steps can you take to boost yourRead More
Creating a Sales Funnel
Are you using a sales funnel to guide your website’s visitors through the checkout process? If not, you should be. It’s a simple yet highly effective way to boost your conversion rate while generating more revenue in the process. But what exactly is a sales funnel? And how do youRead More
Tell-Tale Signs You Need a CRMs
Still haven’t implemented customer relationship management (CRMs) software for your business’s website? If you think a CRMs is an unnecessary expense that offers little-to-no benefit in return, think again. Here are some tell-tale signs that your business needs CRM. You Are Sending Follow-Up Emails Manually Given all of the versatileRead More
Infusionsoft Introduces New Tools and Features to its CRM Software
Infusionsoft has updated its signature customer relationship management (CRM) software to include new tools and services, including a versatile email broadcast solution to enhance the email marketing campaigns of small businesses. While there are dozens of different CRM platforms available, Infusionsoft has made a name for itself as being theRead More
The Power of Video Marketing
Still haven’t jumped on the video marketing bandwagon? If a picture is worth a thousand words, then video is worth a million words. It allows business owners to convey their products, services or brand message in a more engaging format, which often results in more sales. To learn more aboutRead More
How to Improve Email Open Rates
Does your business rely on email marketing to attract new customers and generate sales? If so, you’re probably well aware of the importance of maintaining a high open rate. The term “open rate” is used to describe the percentage of email recipients who open the email. If you sent anRead More
How to Attract New Followers to Your Facebook Page
Receiving more than 1.3 billion unique visits each month, Facebook is the world’s leading social media network. If you are a small business owner, you should use this to your advantage by creating a Page for your brand. Doing so will allow you to generate a following, at which pointRead More
Creating CAN-SPAM Compliant Emails in Infusionsoft
If you plan on using Infusionsoft for your business’s email marketing needs, you’ll want to make sure all messages are complaint with the CAN-SPAM Act. So, what is the CAN-SPAM Act and how to ensure your emails are complaint with it? It’s basically a law that outlines specific rules emailRead More
