November, 2015

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Common Myths and Misconceptions about Email Marketing

Email Marketing Is Too Expensive Think email marketing is too expensive? Think again. According to the credit bureau Experian, email marketing is 20x more cost effective than traditional media. This is largely due to the fact that you can advertise to the same recipient over and over once you’ve acquiredRead More

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How Infusionsoft Can Help Grow Your Business

It’s estimated that more than half of all small businesses fail in their first five years of being operational. Statistics such as this reveal the grueling nature of running a business in today’s day and age. But there are certain tools that can give you the upper hand, such asRead More

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Google Predicts Shopping Trends for 2015 Holiday Season

In its recent Insights report, Google has made some bold shopping predictions for the 2015 holiday season. Regardless of your business’s niche/industry, you should check out these predictions to better optimize your traffic and generate more sales. More Online Shopping via Mobile Devices Not surprisingly, Google predicts that more consumersRead More

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LinkedIn Tips for Small Business Owners

LinkedIn differs from traditional social media networks in the sense that it designed specifically for professionals. As a small business owner, you should maintain an active presence here to grow your brand and attract new clients and customers. Just follow the tips listed below to maximize your exposure on LinkedIn.Read More

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Ways to Improve Email Deliverability Rates

Email marketing remains one of the most cost-effective ways to attract new customers and generate sales. However, conventional wisdom should lead you to believe that it’s only beneficial if your messages end up in the recipient’s inbox. If your emails are being returned or rejected, this tactic isn’t going toRead More

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Landing Page Optimization Tips and Tricks

Landing pages differ from standard websites in the sense they have one primary goal: to generate sales or conversions. While other websites are used to establish authority, create greater brand awareness, convey content, etc., a landing page is used strictly for sales and conversions. As a result, optimizing it requiresRead More

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How to Configure Email SPF Records in Infusionsoft

In a previous blog post we discussed some of the most common reasoned for bounced emails, one of which being incorrect SPF records. If your marketing emails are being rejected due to incorrect SPF records, you’ll need to configure them to ensure a high rate of successful delivery. Unfortunately, thisRead More

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What Causes ‘Bounced’ Emails?

Maintaining a high rate of successful delivery is paramount for email marketing. Unfortunately, it’s not uncommon for emails to bounce, preventing the intended recipient from seeing them. Conventional wisdom should lead you to believe that a high email bounce rate will negatively impact your conversions. So, what causes emails toRead More

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Should I Offer Free Shipping on My E-Commerce Website?

From Zappos and eBags to Target and Wal-Mart, thousands of online retailers offer free shipping. The allure of having a product shipped directly to your doorstep at no additional charge is often enough to entice consumers to make a purchase. But from a retailer’s standpoint, you have to weigh theRead More