Marketing

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ways to improve CTR

Ways to Improve the CTR of Organic Search Listings

Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More

improve delivery rate emails

How to Improve the Delivery Rate of Your Emails

Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More

conversion killers

Top 8 Conversion Killers for Websites

Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More

digital marketing metrics

Digital Marketing Metrics to Watch

Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More

error message, landing page copywright mistakes, landing page copywriting mistakes

Are You Guilty of Making these Landing Page Copywriting Mistakes

It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More

lead nurturing, human hands nurturing a plant

What is Lead Nurturing and How Does it Work?

Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More

reddit content, reddit board game letters, How to Use Reddit to Uncover New Content Ideas, sub-reddits, reddit new content ideas, uncover content ideas reddit

How to Use Reddit to Uncover New Content Ideas

When you think of social media networks, Reddit probably isn’t the first to come to mind. Nonetheless, it’s become one of the world’s most popular websites, boasting more than half a billion monthly users as of 2015. While most people use Reddit to share and access interesting stories, webmasters andRead More

10 years of Twitter

Celebrating Twitter’s 10th Birthday With 10 Marketing Tips

It’s been exactly 10 years since Jack Dorsey launched the world’s first 140-characters-or-less social media network. Since then, Twitter has grown to become one of the world’s leading social networks, boasting a user base of several hundred million. To celebrate this milestone, we’re going to reveal some helpful Twitter marketingRead More