digital marketing

now browsing by tag

digital marketing metrics

Digital Marketing Metrics to Watch

Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More

Marketing Strategy Terms Graphic - marketing strategies niche business

5 Digital Marketing Strategies for Niche Businesses

There are pros and cons associated with running a niche business. One advantage includes less competition and the ability to create stronger engagement with your target audience. However, one downside includes the increased difficulty of reaching your audience. Thankfully, there are five digital marketing strategies below you can use to overcome thisRead More

sender score, scoreboard

Email Marketing: How to Maintain a High ‘Sender Score’

Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More