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ways to improve CTR

Ways to Improve the CTR of Organic Search Listings

Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More

improve delivery rate emails

How to Improve the Delivery Rate of Your Emails

Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More

conversion killers

Top 8 Conversion Killers for Websites

Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More

visual content for your blog

Visual Content Ideas for Your Blog or Website

Content is the backbone of every popular and successful website. But while you can always create text-based content, there are other, more visually captivating alternatives available. So if you’re looking to make your blog or website stand out, check out the following types of visual content. Infographics Infographics have becomeRead More

guest blogs, effective guest blog posts

7 Elements of an Effective Guest Blog Post

It’s no secret that blogs need unique, high-quality content to succeed. Without strong content, there’s no reason for people to visit them. While you can always create content by hand, another solution is to outsource this task to guest bloggers. Guest bloggers will write and submit blog posts in exchangeRead More

digital marketing metrics

Digital Marketing Metrics to Watch

Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More

error message, landing page copywright mistakes, landing page copywriting mistakes

Are You Guilty of Making these Landing Page Copywriting Mistakes

It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More

lead nurturing, human hands nurturing a plant

What is Lead Nurturing and How Does it Work?

Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More