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improve delivery rate emails

How to Improve the Delivery Rate of Your Emails

Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More

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How to Use SNAP by Infusionsoft to Quickly Load Contacts

We have all gone to a conference only to come home with a handful of business cards. If you are like most business owners, you see these business cards as potential customers! So, what do you do with them now? Let’s take a look at how you can use InfusionsoftRead More

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Email Marketing: How to Avoid Spam Filters

Even with all of the new online advertising platforms that have emerged in recent years, email remains the preferred choice among many seasoned marketers and business owners. Of course, there’s a good reason for this: email marketing is a cost-effective method for promoting products and/or services, as brands can marketRead More

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How to Build and Grow Your Email List

If you keep up with our blog, you are probably well aware of the power behind email marketing. It’s viewed as one of the most cost-effective forms of advertising (both online and offline), allowing business owners to promote their products, services and brands for a minimal investment. But email marketingRead More

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How to Nurture Your List of Subscribers

Email remains one of the most effective platforms on which to promote a product, service or brand. Each day, more than 100 billion emails are sent and received, many of which consist of advertisements. But if you’re going to use email for commercial purposes, you’ll need to nurture your subscribersRead More

planner - plan marketing emails

Best Day/Time to Send Marketing Emails?

This is a question asked by many entrepreneurs and small business owners. Email is an undeniably powerful and effective platform on which to promote your products or services. However, its effectiveness relies heavily on when the emails are sent. If you send marketing emails when your target audience is awayRead More

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How to Craft Cold Emails that Actually Work

Email is among the most effective ways to promote a product, service or brand. Ideally, you should send marketing emails to prospective customers who’ve already expressed interest in your company. But this isn’t always an option, as some companies may acquire email addresses through third-party sources, in which case theRead More

sender score, scoreboard

Email Marketing: How to Maintain a High ‘Sender Score’

Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More