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Ways to Improve the CTR of Organic Search Listings
Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More
How to Protect Your Website From Hackers
What steps have you taken to protect your website from hackers? The tech industry estimates some 30,000 websites are either hacked or infected with malicious software every day, attesting to the need for greater security. Unfortunately, many webmasters turn a blind eye to online security measures, assuming it won’t happen toRead More
How to Improve the Delivery Rate of Your Emails
Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More
Top 8 Conversion Killers for Websites
Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More
How to Use SNAP by Infusionsoft to Quickly Load Contacts
We have all gone to a conference only to come home with a handful of business cards. If you are like most business owners, you see these business cards as potential customers! So, what do you do with them now? Let’s take a look at how you can use InfusionsoftRead More
Digital Marketing Metrics to Watch
Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More
Are You Guilty of Making these Landing Page Copywriting Mistakes
It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More
Top 5 Challenges of Email Marketing
Email remains one of the most cost-effective ways to promote a product, service or brand. Unlike most forms of advertising, you can market email recipients multiple times. So instead of generating just a single sale, you can generate multiple sales. However, there are several challenges with email marketing, some ofRead More
What Causes Users to Unsubscribe to an Email Newsletter?
In 2009, Robert, an independent author, started a newsletter to generate leads for his eBook. Two months later, Robert had over 1,000 people signed up for his newsletter, and he averaged ten new subscribers a day! Robert soon found out that email marketing remains one of the most cost-effective waysRead More
How to Use Facebook Insights Like a Pro
There’s no denying the fact that Facebook is the king of social media with more than 1.3 billion monthly users and counting. You can leverage the power of Facebook by creating a Page for your business or brand and improving its metrics using the Insights tool. What is Facebook Insights? FacebookRead More
