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ways to improve CTR

Ways to Improve the CTR of Organic Search Listings

Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More

improve delivery rate emails

How to Improve the Delivery Rate of Your Emails

Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More

conversion killers

Top 8 Conversion Killers for Websites

Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More

grow your business with infusionsoft, sprouted plant in open hands, nice to meet you campaigns

How to Use SNAP by Infusionsoft to Quickly Load Contacts

We have all gone to a conference only to come home with a handful of business cards. If you are like most business owners, you see these business cards as potential customers! So, what do you do with them now? Let’s take a look at how you can use InfusionsoftRead More

digital marketing metrics

Digital Marketing Metrics to Watch

Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More

error message, landing page copywright mistakes, landing page copywriting mistakes

Are You Guilty of Making these Landing Page Copywriting Mistakes

It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More

Facebook Insights, Facebook login pages

How to Use Facebook Insights Like a Pro

There’s no denying the fact that Facebook is the king of social media with more than 1.3 billion monthly users and counting. You can leverage the power of Facebook by creating a Page for your business or brand and improving its metrics using the Insights tool. What is Facebook Insights? FacebookRead More