Search engine optimization

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ways to improve CTR

Ways to Improve the CTR of Organic Search Listings

Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More

Bad Idea Road Sign, SEO Mistakes

Are These 5 SEO Mistakes Hurting Your Site’s Rankings?

The art of search engine optimization can be tricky — overlooking one or two items on your SEO checklist can severely damage your search engine rankings and, consequently, cause you to lose potential visitors. Here are a few of the most common mistakes made and how to avoid them. UsingRead More

building backlinks SEO graphic

Building Backlinks: Tips for SEO Success

Google is constantly changing the algorithm it uses to rank websites. Experts estimate that it makes several hundred changes to its search ranking algorithm every year. But one of the most influential factors that determine where and how a website ranks is backlinks. So, what’s the best way to goRead More

google home page . google-friendly site

4 Tips for Creating a Google-Friendly Site

Processing more than 100 billion searches every month, Google remains the world’s leading search engine. While Bing is slowly but surely trending in the right direction, there are no signs of the Microsoft-owned search engine overtaking Google anytime soon. So if you’re a webmaster, you should focus your optimization effortsRead More

Google, SEO graphic

How to Make Your Website More Searchable by Google

To say there are a lot of searches performed on Google would be an understatement. While the Mountain View company rarely discloses this type of information, Amit Singhal, Google’s Senior Vice President, revealed in 2012 that it crawls some 20 billion websites per day and processes roughly 100 billion searchesRead More

search ranking, SEO graphic

5 Reasons Why Your Website Isn’t Ranking

It’s no secret that high-ranking websites receive more traffic than their low-ranking counterparts. And when there’s more traffic coming to your site, you’ll have an easier time generating sales and conversions; it’s just that simple. Unfortunately, obtaining a top search ranking for your site’s target keywords is easier said thanRead More

search engine optimization graphic

Search Engine Optimization Strategies that Work

Where does your website rank in the search engines for its target keyword(s)? If it’s several pages or deep, or nowhere to be found at all, you aren’t going to receive much traffic. If this is the case, it’s going to be difficult to generate sales and conversions. But searchRead More

pile of coins, on a budget

Online Marketing Ideas on a Budget

Who says online marketing has to cost an arm and a leg? If you’re looking to promote your brand on a budget, check out some of the following low-cost online marketing ideas. Pay-Per-Click Marketing Pay-per-click (PPC) marketing platforms like Google Adwords and Bing Ads are incredibly useful for driving targetedRead More

seo mistakes, eraser

Are You Guilty of Making these SEO Mistakes?

There’s no denying the fact that search engines provide one of the best sources of web traffic. Google alone processes more than 100 billion searches each month, attesting to its widespread use and popularity. Webmasters can use this to their advantage by optimizing their websites for higher search rankings. However,Read More

landing page tricks, ace up sleeve

Landing Page Optimization Tips and Tricks

Landing pages differ from standard websites in the sense they have one primary goal: to generate sales or conversions. While other websites are used to establish authority, create greater brand awareness, convey content, etc., a landing page is used strictly for sales and conversions. As a result, optimizing it requiresRead More