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Landing Page Optimization Tips and Tricks

Landing pages differ from standard websites in the sense they have one primary goal: to generate sales or conversions. While other websites are used to establish authority, create greater brand awareness, convey content, etc., a landing page is used strictly for sales and conversions. As a result, optimizing it requiresRead More

November 20, 2015 , , , , , , , Advertising, Customer Relationship Management, Marketing 3 Comments »
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The Anatomy of a High-Converting Landing Page

Call-To-Action Above the Fold Where is the call-to-action (CTA) located on your landing page? The golden rule when designing a landing page is to place the CTA above the fold, meaning the visitor does not have to scroll down to see or click the CTA. If your CTA is placedRead More

September 11, 2015 , , , Advertising and Marketing, Design, Marketing 3 Comments »