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5 Ways to Collect and Harvest Email Addresses
Email marketing remains one of the most effective ways to promote your products or services. According to Experian, it’s 20 times more cost-effective than other forms of advertising, attesting to its benefits. But email marketing only works if you have a large list of subscribers; otherwise, your marketing emails willRead More
What Causes ‘Bounced’ Emails?
Maintaining a high rate of successful delivery is paramount for email marketing. Unfortunately, it’s not uncommon for emails to bounce, preventing the intended recipient from seeing them. Conventional wisdom should lead you to believe that a high email bounce rate will negatively impact your conversions. So, what causes emails toRead More
5 Common Reasons Why Users Unsubscribe From Your Email List
Collecting and harvesting email addresses is only half the battle. Unless you retain those subscribers, you won’t be able to effectively market to them. So today we’re going to take a look at some of the most common reasons why users unsubscribe to newsletters. You Send Too Many Emails AccordingRead More
Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
Value of New vs Returning Customers
Regardless of the business, customers can generally be broken down into one of two different categories: new or returning customers. While there’s nothing wrong with trying to attract new customers to your establishment, you shouldn’t neglect those who have already made a purchase. In this post, we’re going to takeRead More
How to Set Up Lists and Reports to Be Emailed
Tired of logging into your Infusionsoft account to check a list each time it is updated? Doing so is a time-consuming, monotonous process, especially when you are dealing with multiple lists. Thankfully, Infusionsoft allows users to set up automatic list/report emails. So anytime a list or report is updated —Read More
How to Create a Lead Capture Form Using Infusionsoft
Looking to capture users’ email addresses so you can follow up with promotional advertisements? Using the Customer Relationship Management (CRM) software Infusionsoft, you can. The software allows for quick and easy lead capture using a simple form. Once the form is set up, users can input their email addresses, atRead More
How to Improve Email Open Rates
Does your business rely on email marketing to attract new customers and generate sales? If so, you’re probably well aware of the importance of maintaining a high open rate. The term “open rate” is used to describe the percentage of email recipients who open the email. If you sent anRead More
5 Crucial Steps for Infusionsoft Setup Success
Infusionsoft is not precisely a piece-of-cake to setup, but its worth the effort. My objective is to provide you with a guideline on how to structure your Infusionsoft foundation properly the first time. This is a beginners’ outline, but at the same time, it’s intended to nudge you to considerRead More
