6 Comments to Top 5 Challenges of Email Marketing

  1. Juanita Perez says:

    I think one of the biggest challenges is keeping the content fresh and engaging month after month. I hired a professional copywriter to help me develop new content for my newsletter.

  2. Thomas Moore says:

    Newsletters are a tricky PR balancing act so you definitely want to make sure that everyone who is on your list is on there voluntarily. If you’re using a service like MailChimp you can be penalized if too many people unsubscribe.

  3. Jack Harris says:

    You have to listen to your audience/consumer base to see what their tolerance is for receiving marketing emails. To some demographics once a week is fine, whereas with others once a month is enough.

  4. Torri Guenther says:

    My biggest challenge was just managing the email list. Once it grew beyond 100 people I moved it over to a program service.

  5. Bernard Faust says:

    For me the challenge was making the template eye-catching. I’m not a graphic designer by any means so I sought out the help of a professional.

  6. Jacob Demnsey says:

    Brevity seems to be key, especially with younger generations. Keep it short, sweet, and visually exciting!

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