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5 Digital Marketing Strategies for Niche Businesses
There are pros and cons associated with running a niche business. One advantage includes less competition and the ability to create stronger engagement with your target audience. However, one downside includes the increased difficulty of reaching your audience. Thankfully, there are five digital marketing strategies below you can use to overcome thisRead More
How to Use Facebook Insights Like a Pro
There’s no denying the fact that Facebook is the king of social media with more than 1.3 billion monthly users and counting. You can leverage the power of Facebook by creating a Page for your business or brand and improving its metrics using the Insights tool. What is Facebook Insights? FacebookRead More
Are These 5 SEO Mistakes Hurting Your Site’s Rankings?
The art of search engine optimization can be tricky — overlooking one or two items on your SEO checklist can severely damage your search engine rankings and, consequently, cause you to lose potential visitors. Here are a few of the most common mistakes made and how to avoid them. UsingRead More
Do Website Load Times Really Matter?
When was the last time that you checked the speed of your website? When you’re busy researching topics, writing articles and performing the countless number of other tasks that go into maintaining a successful website, it’s easy to overlook something as simple as website load times. Besides, how much ofRead More
Building Backlinks: Tips for SEO Success
Google is constantly changing the algorithm it uses to rank websites. Experts estimate that it makes several hundred changes to its search ranking algorithm every year. But one of the most influential factors that determine where and how a website ranks is backlinks. So, what’s the best way to goRead More
Instagram Marketing Tips for Small Businesses
It may lack the audience of Facebook, but Instagram is still one of the net’s leading social media networks. It differs from other social media networks in the sense that it focuses on images, allowing users to snap and upload photos to their accounts in the blink of an eye.Read More
Email Marketing: How to Avoid Spam Filters
Even with all of the new online advertising platforms that have emerged in recent years, email remains the preferred choice among many seasoned marketers and business owners. Of course, there’s a good reason for this: email marketing is a cost-effective method for promoting products and/or services, as brands can marketRead More
How to Build and Grow Your Email List
If you keep up with our blog, you are probably well aware of the power behind email marketing. It’s viewed as one of the most cost-effective forms of advertising (both online and offline), allowing business owners to promote their products, services and brands for a minimal investment. But email marketingRead More
5 Reasons Why Your Website Isn’t Ranking
It’s no secret that high-ranking websites receive more traffic than their low-ranking counterparts. And when there’s more traffic coming to your site, you’ll have an easier time generating sales and conversions; it’s just that simple. Unfortunately, obtaining a top search ranking for your site’s target keywords is easier said thanRead More
Common Website Mistakes Made by 1st-Time Webmasters
So, you’re planning to launch your first website? Whether your goal is to sell a product, sell a service, or just establish greater recognition for your respective brand, a website can help you achieve these goals and more. However, you’ll want to avoid making the following website mistakes. Choosing aRead More
