Tell-Tale Signs You Need a CRMs
Still haven’t implemented customer relationship management (CRMs) software for your business’s website? If you think a CRMs is an unnecessary expense that offers little-to-no benefit in return, think again. Here are some tell-tale signs that your business needs CRM.
You Are Sending Follow-Up Emails Manually
Given all of the versatile CRM apps and tools that are available, there’s really no reason why any business should be sending follow-up emails manually. When a customer purchases a product or service, the respective business should have a system in place to automatically send that customer an invoice/thank you email. Thankfully, this is a task that’s easily accomplished using Infusionsoft, as it allows business owners to create automated “sequences” that can send follow-up emails to your contacts when a specified action (e.g. order is placed) occurs.
You Don’t Know How Customers Are Finding Your Website
How exactly are customers finding your website? Are they coming from organic search traffic, paid advertisements, social media, or email? If you don’t know this answer to this question, you won’t be able to effective optimize your marketing campaigns for a higher conversion rate. CRM software will allow you to monitor your traffic so you can see where customers came from. If the majority of your business’s customers come from a single traffic source, such as Facebook for instance, you should increase your marketing efforts here.
You Treat All Customers the Same
There’s nothing wrong with providing an equal level of service to all of your customers, but business owners should customize their emails and correspondences for each customer. Something as simple as including the customer’s name in an email may boost click-through rates (CTR), and subsequently conversion rates, by as much as 20%. Customers will feel a greater sense of engagement when an email reads “Hi Joe,” instead of “Dear customer.” With CRM software, you can create and schedule customized emails such as this with little effort. You can also reconnect with customers who haven’t purchased in a while or offer new customers an incentive to come back.
You Don’t Have a Plan to Expand Your Business
Without a sound plan to expand your business, you simply will struggle to succeed in today’s cutthroat world. Granted, you can probably handle a small number of additional customers or clients, but what would happen if 100, 1,000 or even 10,000 customers suddenly placed orders at the same time? It may sound like a long shot, but growth such as this is actually common thanks to the power of social media and viral marketing. Infusionsoft and similar CRM software tools will allow you to expand your business as it expands, supporting growth as new customers and clients arrive at your digital doorstep.
You Have a Single List of Contacts
If you only have a single list of contacts, it’s probably time to invest in CRM. An effective marketing campaign requires a breakdown of your customers and clients, separating them based on a variety of criteria such as gender, new or returning customer, geographic location, buying habits, etc.
What are your thoughts on customer relationship management software? Let us know in the comments section below!