Creating CAN-SPAM Compliant Emails in Infusionsoft
If you plan on using Infusionsoft for your business’s email marketing needs, you’ll want to make sure all messages are complaint with the CAN-SPAM Act.
So, what is the CAN-SPAM Act and how to ensure your emails are complaint with it? It’s basically a law that outlines specific rules email marketers must follow. Failure to follow these rules could result in penalties ranging up to $16,000. Some of the CAN-SPAM Act rules include the following:
- Don’t use misleading header information.
- Don’t use misleading subject lines.
- Let the recipient know the email is an ad.
- Provide instructions on how the recipient can opt out from future emails.
- Honor opt-outs in a timely manner.
- Monitor your email service provider.
- Include your street address within the email.
The FTC gave a pretty good description of the CAN-SPAM Act on its website, saying the following:
“Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service, including email that promotes content on commercial websites,” wrote Federal Trade Commission (FTC) in its description of the CAN-SPAM Act. “The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.”
Adding a Physical Address in Infusionsoft
Thankfully, Infusionsoft has a simple, easy-to-use system for adding your physical address to emails. While you can always manually enter this information by hand, the beauty of Infusionsoft is that it automates many of these micro tasks so you can focus on other aspects of running your business.
To add a default address to your email template, log into your Infusionsoft dashboard and choose Marketing > Settings > Email Defaults > and enter your information under the “Address Block” Field. Some of the information you’ll be asked to enter includes your company name, street address, city, zip code, country, state, phone, and layout. The drop-down menu for layout has two different options: single line and multi-line. Single line places this information on a single line, whereas multi-line uses multiple lines. Feel free to choose the option that looks best with your current email template. When you are finished, click Save to complete the change.
Assuming you followed the steps mentioned above, all of your emails created and sent through Infusionsoft will now include your business’s address and other contact information, making them one step further to be CAN-SPAM compliant. Of course, you’ll want to make sure your emails aren’t misleading in any way, such as using deceptive subject lines like “RE: Hey, just got your message.” I don’t know how many spam emails I’ve received with subjects such as this (it’s a bunch).
Were you able to edit the CAN SPAM Address Block using this tutorial? Let us know if it worked in the comments section below!