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infusionsoft to mailchimp, apples to oranges

Infusionsoft vs Mailchimp: Which Should I Choose?

This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More

email mistakes, wrong way sign

Survey Reveals Top 5 Email Marketing Mishaps

A recent survey conducted by the European email  service provider MailJet has revealed the top five mistakes email marketers make. If you currently use email as part of your business’s marketing strategy, or if you are planning to use email, you should familiarize yourself with these mistakes. Doing so willRead More

refund calculator

How to Lower Your Refund Request Rate

Whether your business sells a physical or digital product, you are going to have customers who request a refund. In a perfect world, every customer would be happy with his or her order. But unfortunately this isn’t the case, as some will request a refund. So, how do you dealRead More

Google Adwords Audience Insights

Google Announces New Features for Adwords Display Network

Are you advertising on Google Adwords? If not, you should be. The search engine giant’s paid, self-serving ad platform allows small business owners to promote their products and services to millions of users. While many advertisers focus their Adwords campaigns strictly on the Search Network, Google has recently announced severalRead More

tags for infusionsoft campaigns

What are Infusionsoft Tags and How do They Work?

Infusionsoft remains one of the leading solutions for customer relationship management (CRM) software. Originally founded in 2001 by Scott and Eric Martineau and Clate Mask, its signature product offers a combination of email marketing, sales automation, client management, e-commerce and more — all within a single, convenient interface. To takeRead More

the value of customer retention sign

Value of New vs Returning Customers

Regardless of the business, customers can generally be broken down into one of two different categories: new or returning customers. While there’s nothing wrong with trying to attract new customers to your establishment, you shouldn’t neglect those who have already made a purchase. In this post, we’re going to takeRead More

Is a High Bounce Rate Killing Your Conversions?

When you’re busy analyzing metrics like unique visits, returning visits, and click-through-rates, it’s easy to overlook bounce rate. However, bounce rate plays a key role in a website’s conversions. If your site has a high bounce rate, it’s usually indicative of a more serious underlying problem that, if left unfixed,Read More

facebook verified symbol

Facebook Introduces New Verified Badges for Pages

Facebook unveiled a new verification system for Pages earlier this month in which verified Pages will display a badge. So, what are the benefits of having your Facebook Page verified? With hundreds of thousands of Facebook Pages — and more being created each day — users often struggle to findRead More

referral partners business handshake

What are ‘Referral Partners’ in Infusionsoft?

Referrals is a powerful yet often overlooked feature within the Infusionsoft ecosystem. Whether your goal is to sell a physical product, sell a digital product, produce leads, or even generate newsletter signups, you can boost your conversions by recruiting referral partners. To learn more about this feature and how itRead More