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How to Customize Your Email Profile and Signature in Infusionsoft
Infusionsoft is a powerful all-in-one customer relationship management (CRM) solution. From harvesting and categorizing your contacts, to setting up automated campaign sequences, it does it all. However, one of the first things you should do when using Infusionsoft is customize your email profile and signature. Doing so will result inRead More
Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
Survey Reveals Top 5 Email Marketing Mishaps
A recent survey conducted by the European email service provider MailJet has revealed the top five mistakes email marketers make. If you currently use email as part of your business’s marketing strategy, or if you are planning to use email, you should familiarize yourself with these mistakes. Doing so willRead More
Tips to Avoid Triggering the Spam Filter with Your Marketing Emails
Email has revolutionized the way in which companies promote their products and services. Using this platform, brands can advertise to prospective customers at a fraction of the cost of traditional advertising methods. However, one of the hurdles faced by business owners who wish to use email for this purpose isRead More
Ways to Boost Email Open Rates
Open rate is a direct indication of an email marketing campaign’s success or failure. You can blast your promotional emails to tens of thousands of prospective customers, but it’s not going to yield any benefit unless the recipients actually open them. So, what steps can you take to boost yourRead More
How to Set Up Lists and Reports to Be Emailed
Tired of logging into your Infusionsoft account to check a list each time it is updated? Doing so is a time-consuming, monotonous process, especially when you are dealing with multiple lists. Thankfully, Infusionsoft allows users to set up automatic list/report emails. So anytime a list or report is updated —Read More
Tips to Avoid Getting Your Emails Marked as Spam
According to a study conducted by the cybersecurity firm Kaspersky Labs, more than 70% of email consists of spam. It’s frustrating when your inbox becomes riddled with unsolicited commercial messages, which is why many email providers have implemented spam filters. These filters are designed to automatically catch the majority ofRead More
How to Improve Email Open Rates
Does your business rely on email marketing to attract new customers and generate sales? If so, you’re probably well aware of the importance of maintaining a high open rate. The term “open rate” is used to describe the percentage of email recipients who open the email. If you sent anRead More
Creating CAN-SPAM Compliant Emails in Infusionsoft
If you plan on using Infusionsoft for your business’s email marketing needs, you’ll want to make sure all messages are complaint with the CAN-SPAM Act. So, what is the CAN-SPAM Act and how to ensure your emails are complaint with it? It’s basically a law that outlines specific rules emailRead More
Aweber vs Infusionsoft for Email Marketing
Can’t seem to choose between Aweber and Infusionsoft for your business’s email marketing needs? While they may offer similar features and functions, they are two very different services with their own unique purpose. So before you make a hasty decision by signing up for one, you should read our AweberRead More
