now browsing by tag
Tips to Avoid Getting Your Emails Marked as Spam
According to a study conducted by the cybersecurity firm Kaspersky Labs, more than 70% of email consists of spam. It’s frustrating when your inbox becomes riddled with unsolicited commercial messages, which is why many email providers have implemented spam filters. These filters are designed to automatically catch the majority ofRead More
How to Create a Lead Capture Form Using Infusionsoft
Looking to capture users’ email addresses so you can follow up with promotional advertisements? Using the Customer Relationship Management (CRM) software Infusionsoft, you can. The software allows for quick and easy lead capture using a simple form. Once the form is set up, users can input their email addresses, atRead More
How to Improve Email Open Rates
Does your business rely on email marketing to attract new customers and generate sales? If so, you’re probably well aware of the importance of maintaining a high open rate. The term “open rate” is used to describe the percentage of email recipients who open the email. If you sent anRead More
Creating CAN-SPAM Compliant Emails in Infusionsoft
If you plan on using Infusionsoft for your business’s email marketing needs, you’ll want to make sure all messages are complaint with the CAN-SPAM Act. So, what is the CAN-SPAM Act and how to ensure your emails are complaint with it? It’s basically a law that outlines specific rules emailRead More
Use Infusionsoft Tags to Manage People
Use Infusionsoft Tags to Manage People Do you hire contractors and temporary employees, but struggle with how to manage their details? Although not immediately evident, Infusionsoft can be a great tool for managing these resources, as well as permanent employees. For example, say you occasionally hire a graphic designer toRead More
5 Crucial Steps for Infusionsoft Setup Success
Infusionsoft is not precisely a piece-of-cake to setup, but its worth the effort. My objective is to provide you with a guideline on how to structure your Infusionsoft foundation properly the first time. This is a beginners’ outline, but at the same time, it’s intended to nudge you to considerRead More
Which strategy will prove best for your E-mail Marketing: Double Opt-In or Single Opt-In?
There are few issues in the e-mail marketing which always trigger a debate such as “should you make use of single opt-in or double opt-in when you register the fresh e-mail subscribers?” Different kinds of businesses have different needs and requirements and to help you decide which one will proveRead More
