December, 2015
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Tips to Improve Landing Page Conversions
Creating a successful landing page requires a different approach than standard/traditional websites. Landing pages have one primary goal in mind: to entice visitors to take action. Whether you are selling a physical product, digital product, service, or just collecting email addresses, you’ll want to optimize your landing page for theRead More
Best Practices for Email Marketing
Use a Recognizable From Name Don’t underestimate the importance of using a recognizable “from name” in your marketing emails. This is the name that typically appears to the left of the subject line, making it the FIRST thing a recipient sees upon checking his or her email. If the recipientRead More
How to Create Custom Fields in Infusionsoft
Custom fields are used to store contact information that is specific to your business. The Infusionsoft software already has some generic data fields that users can apply to their contacts, including phone number, email address, street address, website, etc. But if you want to include different information for one orRead More
Infusionsoft Named ‘Winner’ on CRM Watchlist
The popular tech news and industry insights website Zdnet has published its Customer Relationship Management (CRM) Watchlist for 2015. While there are dozens of different CRM providers on the market, only two were named as “winners” on the Watchlist: Coveo and Infusionsoft. A Little Bit About Infusionsoft Founded in 2001Read More
Customizing Your Infusionsoft Dashboard
Tired of looking at the same generic dashboard each time you log in to Infusionsoft? The popular customer relationship management (CRM) software allows users to customize their homepage dashboard using a variety of widgets. Much like WordPress has interchangeable widgets, so does Infusionsoft. So today we’re going to reveal theRead More
How to Build Trust Through Email Marketing
Instilling trust and confidence in your subscribers is essential for converting them into paying customers. If a user doesn’t trust your brand, he or she will naturally be reluctant to pull out their credit card and place an order. The good news, however, is that you can build trust throughRead More
5 Ways to Collect and Harvest Email Addresses
Email marketing remains one of the most effective ways to promote your products or services. According to Experian, it’s 20 times more cost-effective than other forms of advertising, attesting to its benefits. But email marketing only works if you have a large list of subscribers; otherwise, your marketing emails willRead More
Reducing Customer Returns for E-Commerce Stores
If you own or manage an e-commerce store, you’ll going to have customers who wish to return their purchased product. No matter how hard you try to prevent it, some customers simply won’t be satisfied with their order, at which point they’ll contact you asking for a refund. A coupleRead More
Tips for ‘Retargeting’ Non-Converting Visitors
Here’s a scenario to consider: a visitor access your e-commerce website, adds a product to his or her shopping cart, but then has a sudden change of heart and leaves without following through with the purchase. Some webmasters may assume this potential sale is gone forever, and the visitor neverRead More
Social Media Marketing Tips for the Holidays
There’s no better time line the holiday season to ramp up your brand’s social media marketing efforts. With more people taking time off work — and using that time to shop online — business owners can leverage the power of social media to attract new customers and generate more sales.Read More
