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How to Improve Email Open Rates
Does your business rely on email marketing to attract new customers and generate sales? If so, you’re probably well aware of the importance of maintaining a high open rate. The term “open rate” is used to describe the percentage of email recipients who open the email. If you sent anRead More
5 Ways to Attract More Twitter Followers
Twitter, the world’s most popular 140-characters-or-less social media network, is a powerful marketing tool. While many people use it strictly for sharing updates about their personal life, it can also be used to attract new customers and generate more sales. However, the success of Twitter marketing relies heavily on theRead More
How to Attract New Followers to Your Facebook Page
Receiving more than 1.3 billion unique visits each month, Facebook is the world’s leading social media network. If you are a small business owner, you should use this to your advantage by creating a Page for your brand. Doing so will allow you to generate a following, at which pointRead More
Top Online Marketing Tools for Small Businesses
A report published by Bloomberg found that nearly 8 out of every 10 small businesses fail within the first 18 months. That’s a pretty substantial amount, revealing just how hard it is to a turn a profit. While there’s no guarantee of success in any industry, you can give yourRead More
The Anatomy of a High-Converting Landing Page
Does your landing page suffer from a low conversion rate? It’s disheartening when you invest your time, energy and resources into designing a landing page, only to discover that visitors aren’t actually purchasing your product or service. That’s why today we’re going to outline the key components to a high-convertingRead More
How to Set Up Infusionsoft to Accept PayPal Payments
With an annual gross revenue of more than $52 billion, PayPal is one of the world’s largest Internet payment processors. It’s become the de-facto standard for consumers and businesses looking to make transactions online. This is largely due to the fact that payments are sent and received instantly (when fundsRead More
How to Customize Your Infusionsoft Dashboard
Are you still using the default Infusionsoft dashboard upon logging into your account? There’s certainly nothing wrong with this, but you can customize it to streamline tasks and operations that are suited to your business. Infusionsoft offers a number of customizable options within the dashboard, and setting them up takesRead More
Ways to Market Your Small Business on Google
Boasting between 1-2 billion visitors per month, Google is the world’s largest and most popular search engine. Small business owners can use this to their advantage by establishing an active presence on the search giant. But how exactly do you market a business on Google? If you’re struggling to attractRead More
How to Import Contacts Into Infusionsoft
Infusionsoft offers a powerful email marketing platform, allowing business owners to create, schedule, and automate customized emails for their target audience. But what if you just recently signed up for Infusionsoft and don’t have your contacts added yet? If you only have a dozen or so names and email addresses,Read More
Leverage The Power of Infusionsoft’s ‘Branding Center’
Ask any seasoned business owner and they’ll agree: nothing holds more influence over consumer buying decisions than the respective company’s brand. If you create a generic, irrelevant brand that doesn’t strike a chord in your target audience, your business will suffer from lack of sales. But if you’re able toRead More
