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Digital Marketing Metrics to Watch
Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More
Top 5 Challenges of Email Marketing
Email remains one of the most cost-effective ways to promote a product, service or brand. Unlike most forms of advertising, you can market email recipients multiple times. So instead of generating just a single sale, you can generate multiple sales. However, there are several challenges with email marketing, some ofRead More
5 Digital Marketing Strategies for Niche Businesses
There are pros and cons associated with running a niche business. One advantage includes less competition and the ability to create stronger engagement with your target audience. However, one downside includes the increased difficulty of reaching your audience. Thankfully, there are five digital marketing strategies below you can use to overcome thisRead More
Email Marketing: How to Maintain a High ‘Sender Score’
Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More
