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What Causes ‘Bounced’ Emails?
Maintaining a high rate of successful delivery is paramount for email marketing. Unfortunately, it’s not uncommon for emails to bounce, preventing the intended recipient from seeing them. Conventional wisdom should lead you to believe that a high email bounce rate will negatively impact your conversions. So, what causes emails toRead More
5 Common Reasons Why Users Unsubscribe From Your Email List
Collecting and harvesting email addresses is only half the battle. Unless you retain those subscribers, you won’t be able to effectively market to them. So today we’re going to take a look at some of the most common reasons why users unsubscribe to newsletters. You Send Too Many Emails AccordingRead More
How to Customize Your Email Profile and Signature in Infusionsoft
Infusionsoft is a powerful all-in-one customer relationship management (CRM) solution. From harvesting and categorizing your contacts, to setting up automated campaign sequences, it does it all. However, one of the first things you should do when using Infusionsoft is customize your email profile and signature. Doing so will result inRead More
Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
Survey Reveals Top 5 Email Marketing Mishaps
A recent survey conducted by the European email service provider MailJet has revealed the top five mistakes email marketers make. If you currently use email as part of your business’s marketing strategy, or if you are planning to use email, you should familiarize yourself with these mistakes. Doing so willRead More
Google Announces New Features for Adwords Display Network
Are you advertising on Google Adwords? If not, you should be. The search engine giant’s paid, self-serving ad platform allows small business owners to promote their products and services to millions of users. While many advertisers focus their Adwords campaigns strictly on the Search Network, Google has recently announced severalRead More
Is a High Bounce Rate Killing Your Conversions?
When you’re busy analyzing metrics like unique visits, returning visits, and click-through-rates, it’s easy to overlook bounce rate. However, bounce rate plays a key role in a website’s conversions. If your site has a high bounce rate, it’s usually indicative of a more serious underlying problem that, if left unfixed,Read More
What are ‘Referral Partners’ in Infusionsoft?
Referrals is a powerful yet often overlooked feature within the Infusionsoft ecosystem. Whether your goal is to sell a physical product, sell a digital product, produce leads, or even generate newsletter signups, you can boost your conversions by recruiting referral partners. To learn more about this feature and how itRead More
Tips to Avoid Triggering the Spam Filter with Your Marketing Emails
Email has revolutionized the way in which companies promote their products and services. Using this platform, brands can advertise to prospective customers at a fraction of the cost of traditional advertising methods. However, one of the hurdles faced by business owners who wish to use email for this purpose isRead More
Ways to Boost Email Open Rates
Open rate is a direct indication of an email marketing campaign’s success or failure. You can blast your promotional emails to tens of thousands of prospective customers, but it’s not going to yield any benefit unless the recipients actually open them. So, what steps can you take to boost yourRead More
