Internet Technology
now browsing by category
The Do’s and Don’ts of Follow-Up Emails to Prospects
So, you’ve acquired some leads for your small business and now you’re faced with the task of following up with those leads. This is a tricky scenario, because you want to sell the prospect your product or service without being too pushy in the process. Do: Send Follow-Up Emails SoonRead More
Lead Nurturing Tips to Increase Sales and Conversions
Just because you’ve acquired the contact information of a prospective customer or lead doesn’t necessarily mean they are ready to purchase your product or service. Prospects often need “nurturing” to ease them through the selling process. And by nurturing your leads, you’ll reap the benefits of more sales and increasedRead More
How to Manage Your Brand’s Reputation Online
Are you doing enough to manage your brand’s reputation online? When a customer is dissatisfied with a product or service, he or she may use the Internet to voice their opinion about the respective company. Therefore, business owners who turn a blind eye to their online reputation could get hitRead More
Inexpensive Ways to Market Your Business Online
Who says online marketing has to cost an arm and a leg? While there are plenty of high-priced advertising platforms available on the Internet, there are other, more budget-friendly ways to promote your business online. Create a Facebook Page Being that Facebook is the world’s most popular and widely usedRead More
Best Practices for Email Marketing
Use a Recognizable From Name Don’t underestimate the importance of using a recognizable “from name” in your marketing emails. This is the name that typically appears to the left of the subject line, making it the FIRST thing a recipient sees upon checking his or her email. If the recipientRead More
How to Build Trust Through Email Marketing
Instilling trust and confidence in your subscribers is essential for converting them into paying customers. If a user doesn’t trust your brand, he or she will naturally be reluctant to pull out their credit card and place an order. The good news, however, is that you can build trust throughRead More
Common Myths and Misconceptions about Email Marketing
Email Marketing Is Too Expensive Think email marketing is too expensive? Think again. According to the credit bureau Experian, email marketing is 20x more cost effective than traditional media. This is largely due to the fact that you can advertise to the same recipient over and over once you’ve acquiredRead More
How Infusionsoft Can Help Grow Your Business
It’s estimated that more than half of all small businesses fail in their first five years of being operational. Statistics such as this reveal the grueling nature of running a business in today’s day and age. But there are certain tools that can give you the upper hand, such asRead More
Ways to Improve Email Deliverability Rates
Email marketing remains one of the most cost-effective ways to attract new customers and generate sales. However, conventional wisdom should lead you to believe that it’s only beneficial if your messages end up in the recipient’s inbox. If your emails are being returned or rejected, this tactic isn’t going toRead More
How to Configure Email SPF Records in Infusionsoft
In a previous blog post we discussed some of the most common reasoned for bounced emails, one of which being incorrect SPF records. If your marketing emails are being rejected due to incorrect SPF records, you’ll need to configure them to ensure a high rate of successful delivery. Unfortunately, thisRead More
