Marketing
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Value of New vs Returning Customers
Regardless of the business, customers can generally be broken down into one of two different categories: new or returning customers. While there’s nothing wrong with trying to attract new customers to your establishment, you shouldn’t neglect those who have already made a purchase. In this post, we’re going to takeRead More
Is a High Bounce Rate Killing Your Conversions?
When you’re busy analyzing metrics like unique visits, returning visits, and click-through-rates, it’s easy to overlook bounce rate. However, bounce rate plays a key role in a website’s conversions. If your site has a high bounce rate, it’s usually indicative of a more serious underlying problem that, if left unfixed,Read More
Tips to Avoid Triggering the Spam Filter with Your Marketing Emails
Email has revolutionized the way in which companies promote their products and services. Using this platform, brands can advertise to prospective customers at a fraction of the cost of traditional advertising methods. However, one of the hurdles faced by business owners who wish to use email for this purpose isRead More
Creating a Sales Funnel
Are you using a sales funnel to guide your website’s visitors through the checkout process? If not, you should be. It’s a simple yet highly effective way to boost your conversion rate while generating more revenue in the process. But what exactly is a sales funnel? And how do youRead More
Choosing the Right Domain Name
Can’t seem to choose a meaningful and appropriate domain name for your website? Few elements hold as much importance as the domain name, which is why it’s important to choose the right one. Rushing through this process by registering the first unused name you come across may not be theRead More
Social Media Marketing: Going Beyond Facebook
There’s no denying the fact that Facebook is the world’s largest and most popular social media network. With more than 1.3 billion monthly users, it’s become the network of choice for consumers and brands alike to network. However, this doesn’t necessarily mean that business owners shouldn’t use other social mediaRead More
Tips to Avoid Getting Your Emails Marked as Spam
According to a study conducted by the cybersecurity firm Kaspersky Labs, more than 70% of email consists of spam. It’s frustrating when your inbox becomes riddled with unsolicited commercial messages, which is why many email providers have implemented spam filters. These filters are designed to automatically catch the majority ofRead More
The Anatomy of a High-Converting Landing Page
Call-To-Action Above the Fold Where is the call-to-action (CTA) located on your landing page? The golden rule when designing a landing page is to place the CTA above the fold, meaning the visitor does not have to scroll down to see or click the CTA. If your CTA is placedRead More
The Power of Video Marketing
Still haven’t jumped on the video marketing bandwagon? If a picture is worth a thousand words, then video is worth a million words. It allows business owners to convey their products, services or brand message in a more engaging format, which often results in more sales. To learn more aboutRead More
SEO Tips for E-Commerce Websites
The e-commerce industry continues to grow larger with each passing year. This trend is largely attributed to the fact that more people than ever now have Internet access, giving them the opportunity to order products and services online. According to Statista, more than 3.17 billion people worldwide now have accessRead More
