Marketing

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award trophy - infusionsoft

Infusionsoft Named ‘Winner’ on CRM Watchlist

The popular tech news and industry insights website Zdnet has published its Customer Relationship Management (CRM) Watchlist for 2015. While there are dozens of different CRM providers on the market, only two were named as “winners” on the Watchlist: Coveo and Infusionsoft. A Little Bit About Infusionsoft Founded in 2001Read More

mailbox - email marketing

How to Build Trust Through Email Marketing

Instilling trust and confidence in your subscribers is essential for converting them into paying customers. If a user doesn’t trust your brand, he or she will naturally be reluctant to pull out their credit card and place an order. The good news, however, is that you can build trust throughRead More

email marketing graphic

5 Ways to Collect and Harvest Email Addresses

Email marketing remains one of the most effective ways to promote your products or services. According to Experian, it’s 20 times more cost-effective than other forms of advertising, attesting to its benefits. But email marketing only works if you have a large list of subscribers; otherwise, your marketing emails willRead More

shopping cart - dinosaur - returns

Reducing Customer Returns for E-Commerce Stores

If you own or manage an e-commerce store, you’ll going to have customers who wish to return their purchased product. No matter how hard you try to prevent it, some customers simply won’t be satisfied with their order, at which point they’ll contact you asking for a refund. A coupleRead More

bulls -eye dart - retargeting

Tips for ‘Retargeting’ Non-Converting Visitors

Here’s a scenario to consider: a visitor access your e-commerce website, adds a product to his or her shopping cart, but then has a sudden change of heart and leaves without following through with the purchase. Some webmasters may assume this potential sale is gone forever, and the visitor neverRead More

star wars figures, social media

Social Media Marketing Tips for the Holidays

There’s no better time line the holiday season to ramp up your brand’s social media marketing efforts. With more people taking time off work — and using that time to shop online — business owners can leverage the power of social media to attract new customers and generate more sales.Read More

email advertising, ariel view of shopping mall during holiday season

Email Marketing Drives Holiday Shopping

Email remains one of the most effective advertising mediums on the planet. While business owners should engage with their target audience via email throughout the year, it’s particularly beneficial during the holiday season. Here’s why. Analyzing the Data According to a recent Digital Index report published by Adobe, email marketingRead More

email marketing, myths and facts sign on chalkboard

Common Myths and Misconceptions about Email Marketing

Email Marketing Is Too Expensive Think email marketing is too expensive? Think again. According to the credit bureau Experian, email marketing is 20x more cost effective than traditional media. This is largely due to the fact that you can advertise to the same recipient over and over once you’ve acquiredRead More

grow your business with infusionsoft, sprouted plant in open hands, nice to meet you campaigns

How Infusionsoft Can Help Grow Your Business

It’s estimated that more than half of all small businesses fail in their first five years of being operational. Statistics such as this reveal the grueling nature of running a business in today’s day and age. But there are certain tools that can give you the upper hand, such asRead More

psychic sign, google predicts 2016 holiday shopping trends

Google Predicts Shopping Trends for 2015 Holiday Season

In its recent Insights report, Google has made some bold shopping predictions for the 2015 holiday season. Regardless of your business’s niche/industry, you should check out these predictions to better optimize your traffic and generate more sales. More Online Shopping via Mobile Devices Not surprisingly, Google predicts that more consumersRead More