Marketing
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Inbound Marketing Tips for Small Businesses
Inbound marketing is a term that’s being used and more and more frequently by Internet marketers and business owners. It refers to the process of creating and sharing content for the purpose of attracting new customers, clients and qualified leads. This is in stark contrast to “outbound marketing,” in whichRead More
How to Boost Email Click-Through Rates (CTR)
Few metrics hold as much weight in email marketing as click-through rate (CTR). Defined as the percentage of recipients who click at least one link in the email, it goes hand-in-hand with the effectiveness of an email campaign. If subscribers are receiving your emails but not clicking on the links,Read More
Are You Guilty of Making these SEO Mistakes?
There’s no denying the fact that search engines provide one of the best sources of web traffic. Google alone processes more than 100 billion searches each month, attesting to its widespread use and popularity. Webmasters can use this to their advantage by optimizing their websites for higher search rankings. However,Read More
4 Things to do After Signing Up for Infusionsoft
Congratulations on your decision to use Infusionsoft! Its signature customer relationship management (CRM) software is designed to automate many tasks that go into running a business, allowing you to focus your attention elsewhere. Upon creating an account, however, there are a few things you should do. Import Contacts Hopefully, youRead More
Lead Nurturing Tips to Increase Sales and Conversions
Just because you’ve acquired the contact information of a prospective customer or lead doesn’t necessarily mean they are ready to purchase your product or service. Prospects often need “nurturing” to ease them through the selling process. And by nurturing your leads, you’ll reap the benefits of more sales and increasedRead More
Inexpensive Ways to Market Your Business Online
Who says online marketing has to cost an arm and a leg? While there are plenty of high-priced advertising platforms available on the Internet, there are other, more budget-friendly ways to promote your business online. Create a Facebook Page Being that Facebook is the world’s most popular and widely usedRead More
5 Tasks Every Business Owner Should Automate
Still conducting your normal business operations manually? Granted, there are certain tasks that must be done by hand, but there are others tasks which can be automated. Here are 5 tasks every business owner should automate: Social Media Posts Making regular posts is essential to maintaining a strong presence onRead More
5 Ways to Build Loyal Customers
What percentage of your site’s customers return to make a second or third purchase? According to Experian, it’s six-to-twelve times cheaper to sell to an existing customer than a new one. Business owners can use this to their advantage by building loyal customers, which is something that we’re going toRead More
Tips to Improve Landing Page Conversions
Creating a successful landing page requires a different approach than standard/traditional websites. Landing pages have one primary goal in mind: to entice visitors to take action. Whether you are selling a physical product, digital product, service, or just collecting email addresses, you’ll want to optimize your landing page for theRead More
Best Practices for Email Marketing
Use a Recognizable From Name Don’t underestimate the importance of using a recognizable “from name” in your marketing emails. This is the name that typically appears to the left of the subject line, making it the FIRST thing a recipient sees upon checking his or her email. If the recipientRead More
