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digital marketing metrics

Digital Marketing Metrics to Watch

Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More

April 24, 2016 , , , , , , , Advertising, Internet Technology, Marketing No Comments »
key performance indicators, rated checkbox

Key Performance Indicators to Watch on Your Website

Running a website without monitoring certain metrics is a recipe for disaster. You won’t be able to optimize your website for the highest possible level of engagement, nor will you be able to fully capitalize on the traffic. So, which key performance indicators (KPIs) should you watch? Number of UniqueRead More

March 2, 2016 , , Advertising, Marketing, Web Search 2 Comments »