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Ways to Improve Email Deliverability Rates
Email marketing remains one of the most cost-effective ways to attract new customers and generate sales. However, conventional wisdom should lead you to believe that it’s only beneficial if your messages end up in the recipient’s inbox. If your emails are being returned or rejected, this tactic isn’t going toRead More
Landing Page Optimization Tips and Tricks
Landing pages differ from standard websites in the sense they have one primary goal: to generate sales or conversions. While other websites are used to establish authority, create greater brand awareness, convey content, etc., a landing page is used strictly for sales and conversions. As a result, optimizing it requiresRead More
How to Configure Email SPF Records in Infusionsoft
In a previous blog post we discussed some of the most common reasoned for bounced emails, one of which being incorrect SPF records. If your marketing emails are being rejected due to incorrect SPF records, you’ll need to configure them to ensure a high rate of successful delivery. Unfortunately, thisRead More
What Causes ‘Bounced’ Emails?
Maintaining a high rate of successful delivery is paramount for email marketing. Unfortunately, it’s not uncommon for emails to bounce, preventing the intended recipient from seeing them. Conventional wisdom should lead you to believe that a high email bounce rate will negatively impact your conversions. So, what causes emails toRead More
Should I Offer Free Shipping on My E-Commerce Website?
From Zappos and eBags to Target and Wal-Mart, thousands of online retailers offer free shipping. The allure of having a product shipped directly to your doorstep at no additional charge is often enough to entice consumers to make a purchase. But from a retailer’s standpoint, you have to weigh theRead More
5 Common Reasons Why Users Unsubscribe From Your Email List
Collecting and harvesting email addresses is only half the battle. Unless you retain those subscribers, you won’t be able to effectively market to them. So today we’re going to take a look at some of the most common reasons why users unsubscribe to newsletters. You Send Too Many Emails AccordingRead More
How to Customize Your Email Profile and Signature in Infusionsoft
Infusionsoft is a powerful all-in-one customer relationship management (CRM) solution. From harvesting and categorizing your contacts, to setting up automated campaign sequences, it does it all. However, one of the first things you should do when using Infusionsoft is customize your email profile and signature. Doing so will result inRead More
Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
Survey Reveals Top 5 Email Marketing Mishaps
A recent survey conducted by the European email service provider MailJet has revealed the top five mistakes email marketers make. If you currently use email as part of your business’s marketing strategy, or if you are planning to use email, you should familiarize yourself with these mistakes. Doing so willRead More
How to Lower Your Refund Request Rate
Whether your business sells a physical or digital product, you are going to have customers who request a refund. In a perfect world, every customer would be happy with his or her order. But unfortunately this isn’t the case, as some will request a refund. So, how do you dealRead More
