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Email Marketing: How to Maintain a High ‘Sender Score’
Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More
How to Boost Email Click-Through Rates (CTR)
Few metrics hold as much weight in email marketing as click-through rate (CTR). Defined as the percentage of recipients who click at least one link in the email, it goes hand-in-hand with the effectiveness of an email campaign. If subscribers are receiving your emails but not clicking on the links,Read More
Are You Guilty of Making these SEO Mistakes?
There’s no denying the fact that search engines provide one of the best sources of web traffic. Google alone processes more than 100 billion searches each month, attesting to its widespread use and popularity. Webmasters can use this to their advantage by optimizing their websites for higher search rankings. However,Read More
Common Reasons Why Small Businesses Fail
There are currently more than 27 million small businesses with 500 or fewer employees operating in the United States, according to the Bureau of Labor Statistics. With numbers such as this, you may assume that running a successful small business is easy, but it couldn’t farther from the truth. ByRead More
4 Things to do After Signing Up for Infusionsoft
Congratulations on your decision to use Infusionsoft! Its signature customer relationship management (CRM) software is designed to automate many tasks that go into running a business, allowing you to focus your attention elsewhere. Upon creating an account, however, there are a few things you should do. Import Contacts Hopefully, youRead More
Dealing With Duplicate Contact Records in Infusionsoft
One of the perks of using the customer relationship management (CRM) software Infusionsoft is the ability to segment your leads with contact records. You can create a contact record for each prospective client, placing them in various groups depending on their behavior or other criteria. But as your list ofRead More
The Do’s and Don’ts of Follow-Up Emails to Prospects
So, you’ve acquired some leads for your small business and now you’re faced with the task of following up with those leads. This is a tricky scenario, because you want to sell the prospect your product or service without being too pushy in the process. Do: Send Follow-Up Emails SoonRead More
Lead Nurturing Tips to Increase Sales and Conversions
Just because you’ve acquired the contact information of a prospective customer or lead doesn’t necessarily mean they are ready to purchase your product or service. Prospects often need “nurturing” to ease them through the selling process. And by nurturing your leads, you’ll reap the benefits of more sales and increasedRead More
How to Manage Your Brand’s Reputation Online
Are you doing enough to manage your brand’s reputation online? When a customer is dissatisfied with a product or service, he or she may use the Internet to voice their opinion about the respective company. Therefore, business owners who turn a blind eye to their online reputation could get hitRead More
Inexpensive Ways to Market Your Business Online
Who says online marketing has to cost an arm and a leg? While there are plenty of high-priced advertising platforms available on the Internet, there are other, more budget-friendly ways to promote your business online. Create a Facebook Page Being that Facebook is the world’s most popular and widely usedRead More
