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Key Performance Indicators to Watch on Your Website
Running a website without monitoring certain metrics is a recipe for disaster. You won’t be able to optimize your website for the highest possible level of engagement, nor will you be able to fully capitalize on the traffic. So, which key performance indicators (KPIs) should you watch? Number of UniqueRead More
Search Engine Optimization Strategies that Work
Where does your website rank in the search engines for its target keyword(s)? If it’s several pages or deep, or nowhere to be found at all, you aren’t going to receive much traffic. If this is the case, it’s going to be difficult to generate sales and conversions. But searchRead More
Social Media Trends: Where It’s at and Where it’s Headed
Statistics show that nearly 3 in 4 U.S. adults use social media networking sites. This isn’t a trend that’s expected to be going away anytime soon, either. As sites like Facebook and Twitter continue to dominate, social media usage will likely increase to even higher numbers. But the landscape isRead More
Online Marketing Ideas on a Budget
Who says online marketing has to cost an arm and a leg? If you’re looking to promote your brand on a budget, check out some of the following low-cost online marketing ideas. Pay-Per-Click Marketing Pay-per-click (PPC) marketing platforms like Google Adwords and Bing Ads are incredibly useful for driving targetedRead More
Email Marketing: How to Maintain a High ‘Sender Score’
Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More
Are You Guilty of Making these SEO Mistakes?
There’s no denying the fact that search engines provide one of the best sources of web traffic. Google alone processes more than 100 billion searches each month, attesting to its widespread use and popularity. Webmasters can use this to their advantage by optimizing their websites for higher search rankings. However,Read More
How to Manage Your Brand’s Reputation Online
Are you doing enough to manage your brand’s reputation online? When a customer is dissatisfied with a product or service, he or she may use the Internet to voice their opinion about the respective company. Therefore, business owners who turn a blind eye to their online reputation could get hitRead More
Inexpensive Ways to Market Your Business Online
Who says online marketing has to cost an arm and a leg? While there are plenty of high-priced advertising platforms available on the Internet, there are other, more budget-friendly ways to promote your business online. Create a Facebook Page Being that Facebook is the world’s most popular and widely usedRead More
Google Announces New Features for Adwords Display Network
Are you advertising on Google Adwords? If not, you should be. The search engine giant’s paid, self-serving ad platform allows small business owners to promote their products and services to millions of users. While many advertisers focus their Adwords campaigns strictly on the Search Network, Google has recently announced severalRead More
SEO Tips for E-Commerce Websites
The e-commerce industry continues to grow larger with each passing year. This trend is largely attributed to the fact that more people than ever now have Internet access, giving them the opportunity to order products and services online. According to Statista, more than 3.17 billion people worldwide now have accessRead More
