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Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
Survey Reveals Top 5 Email Marketing Mishaps
A recent survey conducted by the European email service provider MailJet has revealed the top five mistakes email marketers make. If you currently use email as part of your business’s marketing strategy, or if you are planning to use email, you should familiarize yourself with these mistakes. Doing so willRead More
How to Lower Your Refund Request Rate
Whether your business sells a physical or digital product, you are going to have customers who request a refund. In a perfect world, every customer would be happy with his or her order. But unfortunately this isn’t the case, as some will request a refund. So, how do you dealRead More
Google Announces New Features for Adwords Display Network
Are you advertising on Google Adwords? If not, you should be. The search engine giant’s paid, self-serving ad platform allows small business owners to promote their products and services to millions of users. While many advertisers focus their Adwords campaigns strictly on the Search Network, Google has recently announced severalRead More
Value of New vs Returning Customers
Regardless of the business, customers can generally be broken down into one of two different categories: new or returning customers. While there’s nothing wrong with trying to attract new customers to your establishment, you shouldn’t neglect those who have already made a purchase. In this post, we’re going to takeRead More
Is a High Bounce Rate Killing Your Conversions?
When you’re busy analyzing metrics like unique visits, returning visits, and click-through-rates, it’s easy to overlook bounce rate. However, bounce rate plays a key role in a website’s conversions. If your site has a high bounce rate, it’s usually indicative of a more serious underlying problem that, if left unfixed,Read More
Tips to Avoid Triggering the Spam Filter with Your Marketing Emails
Email has revolutionized the way in which companies promote their products and services. Using this platform, brands can advertise to prospective customers at a fraction of the cost of traditional advertising methods. However, one of the hurdles faced by business owners who wish to use email for this purpose isRead More
Are You Using Infusionsoft Mobile?
If not, you should be. The popular customer relationship management (CRM) software maker released a companion mobile app earlier this month. What Is Infusionsoft Mobile? Dubbed “Infusionsoft Mobile” (for obvious reasons), the app is designed to offer an on-the-go contact and account management system for small business owners. So whetherRead More
Creating a Sales Funnel
Are you using a sales funnel to guide your website’s visitors through the checkout process? If not, you should be. It’s a simple yet highly effective way to boost your conversion rate while generating more revenue in the process. But what exactly is a sales funnel? And how do youRead More
Choosing the Right Domain Name
Can’t seem to choose a meaningful and appropriate domain name for your website? Few elements hold as much importance as the domain name, which is why it’s important to choose the right one. Rushing through this process by registering the first unused name you come across may not be theRead More
