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How to Boost Email Click-Through Rates (CTR)
Few metrics hold as much weight in email marketing as click-through rate (CTR). Defined as the percentage of recipients who click at least one link in the email, it goes hand-in-hand with the effectiveness of an email campaign. If subscribers are receiving your emails but not clicking on the links,Read More
The Do’s and Don’ts of Follow-Up Emails to Prospects
So, you’ve acquired some leads for your small business and now you’re faced with the task of following up with those leads. This is a tricky scenario, because you want to sell the prospect your product or service without being too pushy in the process. Do: Send Follow-Up Emails SoonRead More
Lead Nurturing Tips to Increase Sales and Conversions
Just because you’ve acquired the contact information of a prospective customer or lead doesn’t necessarily mean they are ready to purchase your product or service. Prospects often need “nurturing” to ease them through the selling process. And by nurturing your leads, you’ll reap the benefits of more sales and increasedRead More
Best Practices for Email Marketing
Use a Recognizable From Name Don’t underestimate the importance of using a recognizable “from name” in your marketing emails. This is the name that typically appears to the left of the subject line, making it the FIRST thing a recipient sees upon checking his or her email. If the recipientRead More
How to Build Trust Through Email Marketing
Instilling trust and confidence in your subscribers is essential for converting them into paying customers. If a user doesn’t trust your brand, he or she will naturally be reluctant to pull out their credit card and place an order. The good news, however, is that you can build trust throughRead More
Ways to Improve Email Deliverability Rates
Email marketing remains one of the most cost-effective ways to attract new customers and generate sales. However, conventional wisdom should lead you to believe that it’s only beneficial if your messages end up in the recipient’s inbox. If your emails are being returned or rejected, this tactic isn’t going toRead More
How to Configure Email SPF Records in Infusionsoft
In a previous blog post we discussed some of the most common reasoned for bounced emails, one of which being incorrect SPF records. If your marketing emails are being rejected due to incorrect SPF records, you’ll need to configure them to ensure a high rate of successful delivery. Unfortunately, thisRead More
What Causes ‘Bounced’ Emails?
Maintaining a high rate of successful delivery is paramount for email marketing. Unfortunately, it’s not uncommon for emails to bounce, preventing the intended recipient from seeing them. Conventional wisdom should lead you to believe that a high email bounce rate will negatively impact your conversions. So, what causes emails toRead More
5 Common Reasons Why Users Unsubscribe From Your Email List
Collecting and harvesting email addresses is only half the battle. Unless you retain those subscribers, you won’t be able to effectively market to them. So today we’re going to take a look at some of the most common reasons why users unsubscribe to newsletters. You Send Too Many Emails AccordingRead More
How to Customize Your Email Profile and Signature in Infusionsoft
Infusionsoft is a powerful all-in-one customer relationship management (CRM) solution. From harvesting and categorizing your contacts, to setting up automated campaign sequences, it does it all. However, one of the first things you should do when using Infusionsoft is customize your email profile and signature. Doing so will result inRead More
