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lead nurturing, human hands nurturing a plant

What is Lead Nurturing and How Does it Work?

Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More

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How to Use Reddit to Uncover New Content Ideas

When you think of social media networks, Reddit probably isn’t the first to come to mind. Nonetheless, it’s become one of the world’s most popular websites, boasting more than half a billion monthly users as of 2015. While most people use Reddit to share and access interesting stories, webmasters andRead More

10 years of Twitter

Celebrating Twitter’s 10th Birthday With 10 Marketing Tips

It’s been exactly 10 years since Jack Dorsey launched the world’s first 140-characters-or-less social media network. Since then, Twitter has grown to become one of the world’s leading social networks, boasting a user base of several hundred million. To celebrate this milestone, we’re going to reveal some helpful Twitter marketingRead More

brand loyalty, social media icons

How to Build Stronger Brand Loyalty with Social Media

Are customers loyal to your brand? If not, you’ll have a difficult time sustaining any notable level of success with your commercial endeavors. When a consumer isn’t loyal to a particular brand, they may choose one of its competitors in the future. Losing a single customer shouldn’t cause any reason for concern, butRead More

Marketing Strategy Terms Graphic - marketing strategies niche business

5 Digital Marketing Strategies for Niche Businesses

There are pros and cons associated with running a niche business. One advantage includes less competition and the ability to create stronger engagement with your target audience. However, one downside includes the increased difficulty of reaching your audience. Thankfully, there are five digital marketing strategies below you can use to overcome thisRead More

Facebook Insights, Facebook login pages

How to Use Facebook Insights Like a Pro

There’s no denying the fact that Facebook is the king of social media with more than 1.3 billion monthly users and counting. You can leverage the power of Facebook by creating a Page for your business or brand and improving its metrics using the Insights tool. What is Facebook Insights? FacebookRead More

Bad Idea Road Sign, SEO Mistakes

Are These 5 SEO Mistakes Hurting Your Site’s Rankings?

The art of search engine optimization can be tricky — overlooking one or two items on your SEO checklist can severely damage your search engine rankings and, consequently, cause you to lose potential visitors. Here are a few of the most common mistakes made and how to avoid them. UsingRead More

Google pagerank retired, skeletons playing banjos

Google’s PageRank Is Dead. Now What?

If you use a web browser toolbar to analyze key metrics of the webpages that you visit, you may have noticed something different: PageRank data is no longer being displayed. PageRank: The Basics PageRank is an algorithmic formula with roots dating back to the origins of Google itself. It wasRead More

website load times

Do Website Load Times Really Matter?

When was the last time that you checked the speed of your website? When you’re busy researching topics, writing articles and performing the countless number of other tasks that go into maintaining a successful website, it’s easy to overlook something as simple as website load times. Besides, how much ofRead More