Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More
In 2009, Robert, an independent author, started a newsletter to generate leads for his eBook. Two months later, Robert had over 1,000 people signed up for his newsletter, and he averaged ten new subscribers a day! Robert soon found out that email marketing remains one of the most cost-effective waysRead More
When you think of social media networks, Reddit probably isn’t the first to come to mind. Nonetheless, it’s become one of the world’s most popular websites, boasting more than half a billion monthly users as of 2015. While most people use Reddit to share and access interesting stories, webmasters andRead More
It’s been exactly 10 years since Jack Dorsey launched the world’s first 140-characters-or-less social media network. Since then, Twitter has grown to become one of the world’s leading social networks, boasting a user base of several hundred million. To celebrate this milestone, we’re going to reveal some helpful Twitter marketingRead More
Are customers loyal to your brand? If not, you’ll have a difficult time sustaining any notable level of success with your commercial endeavors. When a consumer isn’t loyal to a particular brand, they may choose one of its competitors in the future. Losing a single customer shouldn’t cause any reason for concern, butRead More
There are pros and cons associated with running a niche business. One advantage includes less competition and the ability to create stronger engagement with your target audience. However, one downside includes the increased difficulty of reaching your audience. Thankfully, there are five digital marketing strategies below you can use to overcome thisRead More
There’s no denying the fact that Facebook is the king of social media with more than 1.3 billion monthly users and counting. You can leverage the power of Facebook by creating a Page for your business or brand and improving its metrics using the Insights tool. What is Facebook Insights? FacebookRead More
The art of search engine optimization can be tricky — overlooking one or two items on your SEO checklist can severely damage your search engine rankings and, consequently, cause you to lose potential visitors. Here are a few of the most common mistakes made and how to avoid them. UsingRead More
If you use a web browser toolbar to analyze key metrics of the webpages that you visit, you may have noticed something different: PageRank data is no longer being displayed. PageRank: The Basics PageRank is an algorithmic formula with roots dating back to the origins of Google itself. It wasRead More
When was the last time that you checked the speed of your website? When you’re busy researching topics, writing articles and performing the countless number of other tasks that go into maintaining a successful website, it’s easy to overlook something as simple as website load times. Besides, how much ofRead More
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