Marketing
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Key Performance Indicators to Watch on Your Website
Running a website without monitoring certain metrics is a recipe for disaster. You won’t be able to optimize your website for the highest possible level of engagement, nor will you be able to fully capitalize on the traffic. So, which key performance indicators (KPIs) should you watch? Number of UniqueRead More
Search Engine Optimization Strategies that Work
Where does your website rank in the search engines for its target keyword(s)? If it’s several pages or deep, or nowhere to be found at all, you aren’t going to receive much traffic. If this is the case, it’s going to be difficult to generate sales and conversions. But searchRead More
Heads Up: Google is Eliminating Right Side Ads
Have you noticed something with Google recently? The Mountain View company has reportedly eliminated all of its right side advertisements. No More Right Side Ads? Google generates a significant portion of its revenue through the Adwords pay-per-click (PPC) advertising program. Using this program, business owners and entrepreneurs can purchase adRead More
Social Media Trends: Where It’s at and Where it’s Headed
Statistics show that nearly 3 in 4 U.S. adults use social media networking sites. This isn’t a trend that’s expected to be going away anytime soon, either. As sites like Facebook and Twitter continue to dominate, social media usage will likely increase to even higher numbers. But the landscape isRead More
How to Nurture Your List of Subscribers
Email remains one of the most effective platforms on which to promote a product, service or brand. Each day, more than 100 billion emails are sent and received, many of which consist of advertisements. But if you’re going to use email for commercial purposes, you’ll need to nurture your subscribersRead More
How to Automate Your Social Media Marketing
Automating your social media marketing campaigns is a great way to free up time and resources for other tasks. According to the Pew Research Center, nearly 3 in 4 U.S. adults use social media on a regular basis. Therefore, there’s a pretty good chance that your customers or clients areRead More
Best Day/Time to Send Marketing Emails?
This is a question asked by many entrepreneurs and small business owners. Email is an undeniably powerful and effective platform on which to promote your products or services. However, its effectiveness relies heavily on when the emails are sent. If you send marketing emails when your target audience is awayRead More
How to Craft Cold Emails that Actually Work
Email is among the most effective ways to promote a product, service or brand. Ideally, you should send marketing emails to prospective customers who’ve already expressed interest in your company. But this isn’t always an option, as some companies may acquire email addresses through third-party sources, in which case theRead More
Online Marketing Ideas on a Budget
Who says online marketing has to cost an arm and a leg? If you’re looking to promote your brand on a budget, check out some of the following low-cost online marketing ideas. Pay-Per-Click Marketing Pay-per-click (PPC) marketing platforms like Google Adwords and Bing Ads are incredibly useful for driving targetedRead More
Email Marketing: How to Maintain a High ‘Sender Score’
Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More
