Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More
Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More
Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More
Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More
It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More
Email remains one of the most cost-effective ways to promote a product, service or brand. Unlike most forms of advertising, you can market email recipients multiple times. So instead of generating just a single sale, you can generate multiple sales. However, there are several challenges with email marketing, some ofRead More
Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More
In 2009, Robert, an independent author, started a newsletter to generate leads for his eBook. Two months later, Robert had over 1,000 people signed up for his newsletter, and he averaged ten new subscribers a day! Robert soon found out that email marketing remains one of the most cost-effective waysRead More
When you think of social media networks, Reddit probably isn’t the first to come to mind. Nonetheless, it’s become one of the world’s most popular websites, boasting more than half a billion monthly users as of 2015. While most people use Reddit to share and access interesting stories, webmasters andRead More
It’s been exactly 10 years since Jack Dorsey launched the world’s first 140-characters-or-less social media network. Since then, Twitter has grown to become one of the world’s leading social networks, boasting a user base of several hundred million. To celebrate this milestone, we’re going to reveal some helpful Twitter marketingRead More
Website Designed by 