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What Causes Users to Unsubscribe to an Email Newsletter?
In 2009, Robert, an independent author, started a newsletter to generate leads for his eBook. Two months later, Robert had over 1,000 people signed up for his newsletter, and he averaged ten new subscribers a day! Robert soon found out that email marketing remains one of the most cost-effective waysRead More
How to Build Stronger Brand Loyalty with Social Media
Are customers loyal to your brand? If not, you’ll have a difficult time sustaining any notable level of success with your commercial endeavors. When a consumer isn’t loyal to a particular brand, they may choose one of its competitors in the future. Losing a single customer shouldn’t cause any reason for concern, butRead More
How to Use Facebook Insights Like a Pro
There’s no denying the fact that Facebook is the king of social media with more than 1.3 billion monthly users and counting. You can leverage the power of Facebook by creating a Page for your business or brand and improving its metrics using the Insights tool. What is Facebook Insights? FacebookRead More
Are These 5 SEO Mistakes Hurting Your Site’s Rankings?
The art of search engine optimization can be tricky — overlooking one or two items on your SEO checklist can severely damage your search engine rankings and, consequently, cause you to lose potential visitors. Here are a few of the most common mistakes made and how to avoid them. UsingRead More
Google’s PageRank Is Dead. Now What?
If you use a web browser toolbar to analyze key metrics of the webpages that you visit, you may have noticed something different: PageRank data is no longer being displayed. PageRank: The Basics PageRank is an algorithmic formula with roots dating back to the origins of Google itself. It wasRead More
Do Website Load Times Really Matter?
When was the last time that you checked the speed of your website? When you’re busy researching topics, writing articles and performing the countless number of other tasks that go into maintaining a successful website, it’s easy to overlook something as simple as website load times. Besides, how much ofRead More
Building Backlinks: Tips for SEO Success
Google is constantly changing the algorithm it uses to rank websites. Experts estimate that it makes several hundred changes to its search ranking algorithm every year. But one of the most influential factors that determine where and how a website ranks is backlinks. So, what’s the best way to goRead More
4 Tips for Creating a Google-Friendly Site
Processing more than 100 billion searches every month, Google remains the world’s leading search engine. While Bing is slowly but surely trending in the right direction, there are no signs of the Microsoft-owned search engine overtaking Google anytime soon. So if you’re a webmaster, you should focus your optimization effortsRead More
Email Marketing: How to Avoid Spam Filters
Even with all of the new online advertising platforms that have emerged in recent years, email remains the preferred choice among many seasoned marketers and business owners. Of course, there’s a good reason for this: email marketing is a cost-effective method for promoting products and/or services, as brands can marketRead More
How to Build and Grow Your Email List
If you keep up with our blog, you are probably well aware of the power behind email marketing. It’s viewed as one of the most cost-effective forms of advertising (both online and offline), allowing business owners to promote their products, services and brands for a minimal investment. But email marketingRead More
