The Do’s and Don’ts of Follow-Up Emails to Prospects
So, you’ve acquired some leads for your small business and now you’re faced with the task of following up with those leads. This is a tricky scenario, because you want to sell the prospect your product or service without being too pushy in the process. Do: Send Follow-Up Emails SoonRead More
Lead Nurturing Tips to Increase Sales and Conversions
Just because you’ve acquired the contact information of a prospective customer or lead doesn’t necessarily mean they are ready to purchase your product or service. Prospects often need “nurturing” to ease them through the selling process. And by nurturing your leads, you’ll reap the benefits of more sales and increasedRead More
How to Manage Your Brand’s Reputation Online
Are you doing enough to manage your brand’s reputation online? When a customer is dissatisfied with a product or service, he or she may use the Internet to voice their opinion about the respective company. Therefore, business owners who turn a blind eye to their online reputation could get hitRead More
Inexpensive Ways to Market Your Business Online
Who says online marketing has to cost an arm and a leg? While there are plenty of high-priced advertising platforms available on the Internet, there are other, more budget-friendly ways to promote your business online. Create a Facebook Page Being that Facebook is the world’s most popular and widely usedRead More
5 Tips to Grow Your Business in 2016
With the new year upon us, there’s no better time than now for small business owners to develop new strategies to grow their business. So today we’re going to reveal five tips to help grow your business in 2016. Target New Markets Don’t be afraid to venture into other marketsRead More
5 Tasks Every Business Owner Should Automate
Still conducting your normal business operations manually? Granted, there are certain tasks that must be done by hand, but there are others tasks which can be automated. Here are 5 tasks every business owner should automate: Social Media Posts Making regular posts is essential to maintaining a strong presence onRead More
5 Ways to Build Loyal Customers
What percentage of your site’s customers return to make a second or third purchase? According to Experian, it’s six-to-twelve times cheaper to sell to an existing customer than a new one. Business owners can use this to their advantage by building loyal customers, which is something that we’re going toRead More
Tips to Improve Landing Page Conversions
Creating a successful landing page requires a different approach than standard/traditional websites. Landing pages have one primary goal in mind: to entice visitors to take action. Whether you are selling a physical product, digital product, service, or just collecting email addresses, you’ll want to optimize your landing page for theRead More
Best Practices for Email Marketing
Use a Recognizable From Name Don’t underestimate the importance of using a recognizable “from name” in your marketing emails. This is the name that typically appears to the left of the subject line, making it the FIRST thing a recipient sees upon checking his or her email. If the recipientRead More
How to Create Custom Fields in Infusionsoft
Custom fields are used to store contact information that is specific to your business. The Infusionsoft software already has some generic data fields that users can apply to their contacts, including phone number, email address, street address, website, etc. But if you want to include different information for one orRead More
