How to Craft Cold Emails that Actually Work
Email is among the most effective ways to promote a product, service or brand. Ideally, you should send marketing emails to prospective customers who’ve already expressed interest in your company. But this isn’t always an option, as some companies may acquire email addresses through third-party sources, in which case theRead More
Online Marketing Ideas on a Budget
Who says online marketing has to cost an arm and a leg? If you’re looking to promote your brand on a budget, check out some of the following low-cost online marketing ideas. Pay-Per-Click Marketing Pay-per-click (PPC) marketing platforms like Google Adwords and Bing Ads are incredibly useful for driving targetedRead More
Email Marketing: How to Maintain a High ‘Sender Score’
Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More
Inbound Marketing Tips for Small Businesses
Inbound marketing is a term that’s being used and more and more frequently by Internet marketers and business owners. It refers to the process of creating and sharing content for the purpose of attracting new customers, clients and qualified leads. This is in stark contrast to “outbound marketing,” in whichRead More
How to Boost Email Click-Through Rates (CTR)
Few metrics hold as much weight in email marketing as click-through rate (CTR). Defined as the percentage of recipients who click at least one link in the email, it goes hand-in-hand with the effectiveness of an email campaign. If subscribers are receiving your emails but not clicking on the links,Read More
Are You Guilty of Making these SEO Mistakes?
There’s no denying the fact that search engines provide one of the best sources of web traffic. Google alone processes more than 100 billion searches each month, attesting to its widespread use and popularity. Webmasters can use this to their advantage by optimizing their websites for higher search rankings. However,Read More
Common Reasons Why Small Businesses Fail
There are currently more than 27 million small businesses with 500 or fewer employees operating in the United States, according to the Bureau of Labor Statistics. With numbers such as this, you may assume that running a successful small business is easy, but it couldn’t farther from the truth. ByRead More
4 Things to do After Signing Up for Infusionsoft
Congratulations on your decision to use Infusionsoft! Its signature customer relationship management (CRM) software is designed to automate many tasks that go into running a business, allowing you to focus your attention elsewhere. Upon creating an account, however, there are a few things you should do. Import Contacts Hopefully, youRead More
Dealing With Duplicate Contact Records in Infusionsoft
One of the perks of using the customer relationship management (CRM) software Infusionsoft is the ability to segment your leads with contact records. You can create a contact record for each prospective client, placing them in various groups depending on their behavior or other criteria. But as your list ofRead More
Tips on Using Customer Reviews in Social Media
Allowing customers to post reviews about your product or service is a great way to establish trust and credibility. According to BrightLocal’s Local Consumer Review Survey, 88% of consumers trust online reviews as much as personal recommendations. Small business owners can capitalize on this trend by enabling reviews within theirRead More
