Advertising and Marketing
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Heads Up: Google is Eliminating Right Side Ads
Have you noticed something with Google recently? The Mountain View company has reportedly eliminated all of its right side advertisements. No More Right Side Ads? Google generates a significant portion of its revenue through the Adwords pay-per-click (PPC) advertising program. Using this program, business owners and entrepreneurs can purchase adRead More
Social Media Trends: Where It’s at and Where it’s Headed
Statistics show that nearly 3 in 4 U.S. adults use social media networking sites. This isn’t a trend that’s expected to be going away anytime soon, either. As sites like Facebook and Twitter continue to dominate, social media usage will likely increase to even higher numbers. But the landscape isRead More
How to Nurture Your List of Subscribers
Email remains one of the most effective platforms on which to promote a product, service or brand. Each day, more than 100 billion emails are sent and received, many of which consist of advertisements. But if you’re going to use email for commercial purposes, you’ll need to nurture your subscribersRead More
How to Automate Your Social Media Marketing
Automating your social media marketing campaigns is a great way to free up time and resources for other tasks. According to the Pew Research Center, nearly 3 in 4 U.S. adults use social media on a regular basis. Therefore, there’s a pretty good chance that your customers or clients areRead More
Best Day/Time to Send Marketing Emails?
This is a question asked by many entrepreneurs and small business owners. Email is an undeniably powerful and effective platform on which to promote your products or services. However, its effectiveness relies heavily on when the emails are sent. If you send marketing emails when your target audience is awayRead More
How to Craft Cold Emails that Actually Work
Email is among the most effective ways to promote a product, service or brand. Ideally, you should send marketing emails to prospective customers who’ve already expressed interest in your company. But this isn’t always an option, as some companies may acquire email addresses through third-party sources, in which case theRead More
Online Marketing Ideas on a Budget
Who says online marketing has to cost an arm and a leg? If you’re looking to promote your brand on a budget, check out some of the following low-cost online marketing ideas. Pay-Per-Click Marketing Pay-per-click (PPC) marketing platforms like Google Adwords and Bing Ads are incredibly useful for driving targetedRead More
Email Marketing: How to Maintain a High ‘Sender Score’
Even with all of the new self-serving advertising platforms out there, email remains one of the most effective ways to promote a product or service. Once you’ve collected a user’s email address, you can continue to send them marketing and promotional material. So instead of just generating a single saleRead More
Inbound Marketing Tips for Small Businesses
Inbound marketing is a term that’s being used and more and more frequently by Internet marketers and business owners. It refers to the process of creating and sharing content for the purpose of attracting new customers, clients and qualified leads. This is in stark contrast to “outbound marketing,” in whichRead More
How to Boost Email Click-Through Rates (CTR)
Few metrics hold as much weight in email marketing as click-through rate (CTR). Defined as the percentage of recipients who click at least one link in the email, it goes hand-in-hand with the effectiveness of an email campaign. If subscribers are receiving your emails but not clicking on the links,Read More
