Advertising and Marketing
now browsing by category
Building Backlinks: Tips for SEO Success
Google is constantly changing the algorithm it uses to rank websites. Experts estimate that it makes several hundred changes to its search ranking algorithm every year. But one of the most influential factors that determine where and how a website ranks is backlinks. So, what’s the best way to goRead More
4 Tips for Creating a Google-Friendly Site
Processing more than 100 billion searches every month, Google remains the world’s leading search engine. While Bing is slowly but surely trending in the right direction, there are no signs of the Microsoft-owned search engine overtaking Google anytime soon. So if you’re a webmaster, you should focus your optimization effortsRead More
Instagram Marketing Tips for Small Businesses
It may lack the audience of Facebook, but Instagram is still one of the net’s leading social media networks. It differs from other social media networks in the sense that it focuses on images, allowing users to snap and upload photos to their accounts in the blink of an eye.Read More
Email Marketing: How to Avoid Spam Filters
Even with all of the new online advertising platforms that have emerged in recent years, email remains the preferred choice among many seasoned marketers and business owners. Of course, there’s a good reason for this: email marketing is a cost-effective method for promoting products and/or services, as brands can marketRead More
How to Build and Grow Your Email List
If you keep up with our blog, you are probably well aware of the power behind email marketing. It’s viewed as one of the most cost-effective forms of advertising (both online and offline), allowing business owners to promote their products, services and brands for a minimal investment. But email marketingRead More
How to Make Your Website More Searchable by Google
To say there are a lot of searches performed on Google would be an understatement. While the Mountain View company rarely discloses this type of information, Amit Singhal, Google’s Senior Vice President, revealed in 2012 that it crawls some 20 billion websites per day and processes roughly 100 billion searchesRead More
5 Reasons Why Your Website Isn’t Ranking
It’s no secret that high-ranking websites receive more traffic than their low-ranking counterparts. And when there’s more traffic coming to your site, you’ll have an easier time generating sales and conversions; it’s just that simple. Unfortunately, obtaining a top search ranking for your site’s target keywords is easier said thanRead More
Common Website Mistakes Made by 1st-Time Webmasters
So, you’re planning to launch your first website? Whether your goal is to sell a product, sell a service, or just establish greater recognition for your respective brand, a website can help you achieve these goals and more. However, you’ll want to avoid making the following website mistakes. Choosing aRead More
Key Performance Indicators to Watch on Your Website
Running a website without monitoring certain metrics is a recipe for disaster. You won’t be able to optimize your website for the highest possible level of engagement, nor will you be able to fully capitalize on the traffic. So, which key performance indicators (KPIs) should you watch? Number of UniqueRead More
Search Engine Optimization Strategies that Work
Where does your website rank in the search engines for its target keyword(s)? If it’s several pages or deep, or nowhere to be found at all, you aren’t going to receive much traffic. If this is the case, it’s going to be difficult to generate sales and conversions. But searchRead More
