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Ways to Improve the CTR of Organic Search Listings
Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More
How to Protect Your Website From Hackers
What steps have you taken to protect your website from hackers? The tech industry estimates some 30,000 websites are either hacked or infected with malicious software every day, attesting to the need for greater security. Unfortunately, many webmasters turn a blind eye to online security measures, assuming it won’t happen toRead More
How to Improve the Delivery Rate of Your Emails
Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More
Top 8 Conversion Killers for Websites
Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More
Visual Content Ideas for Your Blog or Website
Content is the backbone of every popular and successful website. But while you can always create text-based content, there are other, more visually captivating alternatives available. So if you’re looking to make your blog or website stand out, check out the following types of visual content. Infographics Infographics have becomeRead More
7 Elements of an Effective Guest Blog Post
It’s no secret that blogs need unique, high-quality content to succeed. Without strong content, there’s no reason for people to visit them. While you can always create content by hand, another solution is to outsource this task to guest bloggers. Guest bloggers will write and submit blog posts in exchangeRead More
Digital Marketing Metrics to Watch
Ask any seasoned Internet marketer and they will likely agree: metrics are critical to running a successful campaign. Maintaining a commercially driven website without analytics software in place is like driving a car without headlights at night. You are essentially hoping for the best, without any clear path to guideRead More
Are You Guilty of Making these Landing Page Copywriting Mistakes
It’s frustrating when you invest your time, labor and resources into creating a custom landing page, only for it to generate few-to-no sales. Landing pages differ from traditional websites in the sense that they have one primary goal: to generate sales. When it doesn’t fulfill this objective, you may feelRead More
Top 5 Challenges of Email Marketing
Email remains one of the most cost-effective ways to promote a product, service or brand. Unlike most forms of advertising, you can market email recipients multiple times. So instead of generating just a single sale, you can generate multiple sales. However, there are several challenges with email marketing, some ofRead More
What is Lead Nurturing and How Does it Work?
Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More
