How to Build Trust Through Email Marketing

Instilling trust and confidence in your subscribers is essential for converting them into paying customers. If a user doesn’t trust your brand, he or she will naturally be reluctant to pull out their credit card and place an order.

The good news, however, is that you can build trust through email marketing in several different ways, which we’re going to discuss in today’s blog post.

Include Full Contact Details

Conventional wisdom should lead you to believe that subscribers will trust your brand more if you include your full contact details in the email. Don’t just mention your contact email address, but also include your business’s street address, phone number, and even social media accounts. Just seeing your contact information listed in the email will provide a sense of confidence to subscribers.

Use a Recognizable Sender Name

Another helpful tip for establishing greater trust with your subscribers is to use the same recognizable sender name throughout all of your marketing emails. If you constantly switch between different sender names, it can lead to confusion among your subscribers, at which point they may view your brand as being less trustworthy. The bottom line is that you should stick with a single, recognizable sender name with all your emails.

Include Brand Elements

A good marketing email should include all of the key brand elements, such as your name, tagline, logo, color scheme, etc. While there’s no rule stating that you must include brand elements in your marketing emails, doing so will instill greater trust and confidence in your subscribers. Assuming you are using Infusionsoft to handle your email marketing, you can create email templates that are pre-filled with these brand elements and more. If you are building your emails from scratch, on the other hand, you may have to manually plug each and every brand element into the email.

Testimonials

Have you received any positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials (note: ask the customer for permission beforehand). Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.

Send Mobile-Friendly Emails

When crafting your marketing emails, make sure they are compatible on both desktop computers AND mobile devices. According to the Australian Email Marketing Metrics Report, nearly half of all emails are opened on a smartphone, tablet or other mobile device. If a user attempts to open a non-mobile-friendly email on his or her mobile device, they may encounter broken elements, links, and more, rendering it ineffective at converting them into a paying customer. So to boost conversions and instill greater trust in your subscribers, make sure your emails are mobile friendly.

Have any other email marketing tips that you would like to share with our readers? Let us know in the comments section below!

Image attribution: https://www.flickr.com/photos/mrjoro/