Tips to Avoid Getting Your Emails Marked as Spam
According to a study conducted by the cybersecurity firm Kaspersky Labs, more than 70% of email consists of spam. It’s frustrating when your inbox becomes riddled with unsolicited commercial messages, which is why many email providers have implemented spam filters. These filters are designed to automatically catch the majority ofRead More
5 Easy Ways to Grow Your Small Business
According to the Small Business Administration (SBA), there are approximately 27.9 million businesses operating with fewer than 500 employees in the United States. With such steep competition, it’s often difficult for startups to make a name for themselves. Work Out of Your Home Have you considered working from home (AKARead More
The Anatomy of a High-Converting Landing Page
Call-To-Action Above the Fold Where is the call-to-action (CTA) located on your landing page? The golden rule when designing a landing page is to place the CTA above the fold, meaning the visitor does not have to scroll down to see or click the CTA. If your CTA is placedRead More
How to Create a Lead Capture Form Using Infusionsoft
Looking to capture users’ email addresses so you can follow up with promotional advertisements? Using the Customer Relationship Management (CRM) software Infusionsoft, you can. The software allows for quick and easy lead capture using a simple form. Once the form is set up, users can input their email addresses, atRead More
The Power of Video Marketing
Still haven’t jumped on the video marketing bandwagon? If a picture is worth a thousand words, then video is worth a million words. It allows business owners to convey their products, services or brand message in a more engaging format, which often results in more sales. To learn more aboutRead More
SEO Tips for E-Commerce Websites
The e-commerce industry continues to grow larger with each passing year. This trend is largely attributed to the fact that more people than ever now have Internet access, giving them the opportunity to order products and services online. According to Statista, more than 3.17 billion people worldwide now have accessRead More
How to Create a Satisfaction Survey in Infusionsoft
Emailing customers and clients a satisfaction survey is a great way to gauge their overall satisfaction with your business. Just because you “think” your customers are happy doesn’t necessarily mean that they are. And turning a blind eye to those unsatisfied customers could result in negative reviews appearing. So, howRead More
How to Set Up Infusionsoft ‘Buy’ Links on Your Website
Want to sell a product on your website without using the default Infusionsoft storefront? Well, you can by making just a few small adjustments to your site’s code. Some business owners assume it’s too technical or difficult, but setting up Infusionsoft buy links is actually easier than it sounds. SoRead More
Small Business Marketing Mistakes
Successfully marketing a small business is no easy task. According to the Small Business Administration (SBA), there are more than 27 million small businesses operating in the United States. With such steep competition, it’s difficult for startups to make a name for themselves. So today we’re going to take aRead More
How to Improve Email Open Rates
Does your business rely on email marketing to attract new customers and generate sales? If so, you’re probably well aware of the importance of maintaining a high open rate. The term “open rate” is used to describe the percentage of email recipients who open the email. If you sent anRead More
