Aweber vs Infusionsoft for Email Marketing

Can’t seem to choose between Aweber and Infusionsoft for your business’s email marketing needs? While they may offer similar features and functions, they are two very different services with their own unique purpose. So before you make a hasty decision by signing up for one, you should read our Aweber vs. Infusionsoft comparison below.

Aweber

Aweber is the single most popular email marketing service available, and for good reason: it’s simple, easy to use, and it’s inexpensive. Pricing varies depending on the number of subscribers you have, with accounts containing fewer than 500 subscribers costing just $19 per month, while accounts containing 10,001 to 25,000 subscribers cost $149 per month. There are also custom plans available for business owners and users with more than 25,000 subscribers.

But Aweber in itself is nothing more than an autoresponder. Sure, it’s great for creating marketing emails and scheduling them to be sent to your subscribers at a particular time of the day. However, it lacks any real depth and customization. For some business owners this isn’t a problem, but if you’re looking to do more than just basic email autoresponding, you’ll want to seek an alternative.

Infusionsoft

Infusionsoft may cost a bit more than Aweber (starts at $199), but this one instance in which the phrase “you get what you pay for” holds true. While Aweber is strictly an autoresponder service,  Infusionsoft is a full content relationship management (CRM) service, meaning it handles email, lead generation, follow-up, e-commerce, analytics/tracking and much, much more…

With Infusionsoft, you can even separate your list of contacts by using the system’s tags. This is a simple yet highly effective way to separate your contacts into smaller, more defined segments, allowing you to follow-up with personalized emails at a later time — a featuring lacking in Aweber.

But Infusionsoft is more than just an email marketing tool. It’s a complete suite of CRM tools. Infusionsoft places an emphasis on the sales funnel and automation process, helping business owners optimize their venture for a higher return on investment. By guiding customers through each step of the sales process, you’ll create a seamless environment in which customers naturally want to buy your product or service. Infusionsoft also helps you avoid spending time chasing leads that will likely never convert to customers, allowing you to focus on the ones who will.

Trying to compare Infusionsoft to Aweber is like comparing apples to oranges. They both offer email marketing solutions, but Aweber is limited in terms of its use, whereas Infusionsoft is a complete CRM suite that can handle just about anything you have to throw its way. So if you’re serious about growing your business, you should invest in Infusionsoft for your marketing and customer relationship management needs.

Not convinced that email marketing is worth your time and resources? Check out some of the benefits it offers listed below.

• More cost-effective than traditional forms of advertising.
• Follow-up with past customers, generating additional sales with little effort.
• Ability to customize emails for a higher level of user engagement.
• Enhanced targeting allows you to email specific groups of users.

Do you prefer Aweber or Infusionsoft? Let us know in the comments section below!