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lead nurturing, human hands nurturing a plant

What is Lead Nurturing and How Does it Work?

Not every lead you pitch your products or services to is going to make a purchase, and that’s okay. Sure, some leads may place an order, but others will be reluctant to pull out their credit card and submit their financial information. Here’s where lead nurturing comes into play. By nurturingRead More

John Arnott April 14, 2016 Benefits of Lead Nurturing, Customer service, Identify Your Sales Funnel, lead nurturing, Lead Nurturing: The Basics, Observe the Potential Customer's Behavior Throughout the Nurturing Process, sales, What is Lead Nurturing and How Does it Work Advertising, Marketing, Telemarketing 5 Comments »

follow up emails tips, email globe in hand

The Do’s and Don’ts of Follow-Up Emails to Prospects

So, you’ve acquired some leads for your small business and now you’re faced with the task of following up with those leads. This is a tricky scenario, because you want to sell the prospect your product or service without being too pushy in the process. Do: Send Follow-Up Emails SoonRead More

John Arnott January 21, 2016 E-mail, email marketing, follow-up tips, how to follow up, Marketing Advertising, Advertising and Marketing, Customer Relationship Management, Email, Internet Technology, Telemarketing 3 Comments »