now browsing by tag
5 Ways to Collect and Harvest Email Addresses
Email marketing remains one of the most effective ways to promote your products or services. According to Experian, it’s 20 times more cost-effective than other forms of advertising, attesting to its benefits. But email marketing only works if you have a large list of subscribers; otherwise, your marketing emails willRead More
How to Configure Email SPF Records in Infusionsoft
In a previous blog post we discussed some of the most common reasoned for bounced emails, one of which being incorrect SPF records. If your marketing emails are being rejected due to incorrect SPF records, you’ll need to configure them to ensure a high rate of successful delivery. Unfortunately, thisRead More
What Causes ‘Bounced’ Emails?
Maintaining a high rate of successful delivery is paramount for email marketing. Unfortunately, it’s not uncommon for emails to bounce, preventing the intended recipient from seeing them. Conventional wisdom should lead you to believe that a high email bounce rate will negatively impact your conversions. So, what causes emails toRead More
5 Common Reasons Why Users Unsubscribe From Your Email List
Collecting and harvesting email addresses is only half the battle. Unless you retain those subscribers, you won’t be able to effectively market to them. So today we’re going to take a look at some of the most common reasons why users unsubscribe to newsletters. You Send Too Many Emails AccordingRead More
How to Customize Your Email Profile and Signature in Infusionsoft
Infusionsoft is a powerful all-in-one customer relationship management (CRM) solution. From harvesting and categorizing your contacts, to setting up automated campaign sequences, it does it all. However, one of the first things you should do when using Infusionsoft is customize your email profile and signature. Doing so will result inRead More
Infusionsoft vs Mailchimp: Which Should I Choose?
This is a question that many small business owners and entrepreneurs ask. Both Infusionsoft and Mailchimp are powerful tools that can be used to boost sales and grow your business. However, there are some key differences between the two that shouldn’t be overlooked. To learn more about Infusionsoft and Mailchimp,Read More
What are Infusionsoft Tags and How do They Work?
Infusionsoft remains one of the leading solutions for customer relationship management (CRM) software. Originally founded in 2001 by Scott and Eric Martineau and Clate Mask, its signature product offers a combination of email marketing, sales automation, client management, e-commerce and more — all within a single, convenient interface. To takeRead More
Value of New vs Returning Customers
Regardless of the business, customers can generally be broken down into one of two different categories: new or returning customers. While there’s nothing wrong with trying to attract new customers to your establishment, you shouldn’t neglect those who have already made a purchase. In this post, we’re going to takeRead More
Tips to Avoid Triggering the Spam Filter with Your Marketing Emails
Email has revolutionized the way in which companies promote their products and services. Using this platform, brands can advertise to prospective customers at a fraction of the cost of traditional advertising methods. However, one of the hurdles faced by business owners who wish to use email for this purpose isRead More
How to Set Up Lists and Reports to Be Emailed
Tired of logging into your Infusionsoft account to check a list each time it is updated? Doing so is a time-consuming, monotonous process, especially when you are dealing with multiple lists. Thankfully, Infusionsoft allows users to set up automatic list/report emails. So anytime a list or report is updated —Read More
